Catherine Song Email & Phone Number

San Francisco, California, Us

Spearheaded the launch of the Chase Center WeChat account, generating over $100K in ticket sales and attracting 100K+ followers within 4 months.Managed and produced engaging content for 4 Warriors and Chase Center Chinese social channels (WeChat, Weibo, Douyin, Kuaishou), making it the #1 NBA team account with the highest number of followers in China.Developed and maintained strategic relationships with over 15 organizations, directly contributing to a $200K+ increase in ticket sales.Collaborated closely with the corporate partners to create strategies, ideate, and execute content partnership campaigns, enhancing brand visibility and engagement across key platforms.Conducted performance tracking, and reporting on key metrics to optimize content strategy and improve stakeholder engagement.

NBA and WNBA reporter covering Nets, Knicks, and Liberty games for Migu - NBA official marketing partner and broadcaster in China.Responsible for conducting one-on-one interviews, curating, filming, and editing all related video content using my storytelling skills, gaining average views of 10 million for each video and likes of over 50 thousand.Fostered a partnership between Migu and the Brooklyn Nets to get Migu more access to the Net's official content.Curated scripted questions, coordinated logistics, and conducted court-side interviews with Chinese WNBA players Han Xu and Li Yueru, gaining over 3 million views and 35 thousand likes within 1 day on Chinese social platforms Douin, Weibo, and the NBA & WNBA broadcasting platform Migu.

New York, Ny, Us

Conducted data entry and post-game analytics reports for assigned games based on basketball game video replay for Columbia Women's Basketball Team

New York, Us

Prospected potential partnerships, managed sponsor trackers for collegiate sports, compiled draft information, tracked the financial flow of equipment for MLB clients, and designed a Chinese market access plan for high-profile professional basketball clients.Conducted research and outreach to local brands/restaurants to pursue partnership opportunities for our clients of properties and athletes.Assisted with client recruiting, contract evaluation, and commercial endorsement for professional and collegiate clients.

1. Assist partnership committee members with activation/renewal tasks, the creation of partnership documents, including: research of prospective partners, compiling support metrics/data.3. Organizing and executing corporate partnership activities. 4. Activation tracking and contract fulfillment.

Assist in the press conference and on-site execution of 2021 Beijing Half Marathon.Contact with sponsors and guests, assist in communication and implement activations of relevant rights and interests, distribute certificates, etc.Organize the inventory of the Marketing Department and update the summary form on a real-time basis.

Los Angeles, Ca, Us

Responsible for operating and promoting Sina Weibo content for 17 current and former NBA clients including Dwyane Wade, Chris Paul and Joel Embiid;Conducted weekly recap report & analysis including social media engagements and followings, increasing average likes and followings from 1000 to 4000.

Communicated and guided award presenters, and cooperated with our directors tacitly and flexibly to guarantee the smoothness of our prize-awarding ceremony; Shouldered the responsibility of external liaison to coordinate cross-sectional issues and guarantee the smoothness of our games while enhancing my communicational skills and improving my familiarity with the overall game operation and management;

Mies, Vaud, Ch

Engaged in the bilingual news interview (Chinese and English), text editing, English manuscript compilation; Assisted in video shooting and production; Collected and sorted relevant information about players

Participated in the Chinese and English news interview, text editing, and English manuscript compilation after interviewing the hockey players and coaches from China, Portland, Netherlands, and Kazakhstan;Carried out the exclusive interview and special report themed on the staff, ice makers, and hockey fans from some teams.

Master Of Science - Ms, Sports Management

Bachelor Of Arts - Ba, Winter Sports Industry Management & Sports Journalism

Exchange Program, Sports Management