Consulting and coaching advertisers, NGOs and incubators on Branding, Marketing and communication strategies based on consumer behavior discovery and audience segmentation

Led on strategy development and digital acceleration on key accounts in GCC andNorth Africa (Coca-Cola, STC, Orange) along with teams in 3 different marketsAttained optimal outcomes by directing strategic planning and execution for allclients' brands and categoriesDeveloped strong understanding and knowledge of consumer behavior byevaluating proprietary and assembling dataPlayed an integral role in advancing consumer-centric communication fromtraditional to digitally… Show more Led on strategy development and digital acceleration on key accounts in GCC andNorth Africa (Coca-Cola, STC, Orange) along with teams in 3 different marketsAttained optimal outcomes by directing strategic planning and execution for allclients' brands and categoriesDeveloped strong understanding and knowledge of consumer behavior byevaluating proprietary and assembling dataPlayed an integral role in advancing consumer-centric communication fromtraditional to digitally led connections.Created content and launched integrated campaigns and activations for moreeffective communication Show less

Led business across the full Coca-Cola Company portfolio for North Africa RegionBuilt, strengthened, and oversaw business relationship with client’s seniormanagement and Marketing & Communication heads by demonstratinginformation on Agency product and leveraging strong leadership and criticalthinking proficiency and growth opportunitiesDeveloped integrated campaigns and strategies for effective communication basedon consumer behavior studiesAugmented working… Show more Led business across the full Coca-Cola Company portfolio for North Africa RegionBuilt, strengthened, and oversaw business relationship with client’s seniormanagement and Marketing & Communication heads by demonstratinginformation on Agency product and leveraging strong leadership and criticalthinking proficiency and growth opportunitiesDeveloped integrated campaigns and strategies for effective communication basedon consumer behavior studiesAugmented working performance of a team of 15 members by managing andguiding employees towards work excellence and best practice Show less

Developing digital and integrated media strategies, connecting online to offline channels to deliver the best integrated communications to brands.Making digital the core answer for evolving consumer journeys by creating digital or integrated activations and inventing content strategiesLeading team to enhance brands online visibility through digital planning, social media management, mobile and search presence

Managing online brand and product campaigns to raise brand awareness, developing and managing digital marketing campaigns, overseeing the social media strategy for brands

Defining the themes, leading teams organizations, recruiting volunteers

Launched specialized departments of content creation, SEO , SEM and performance marketing and web development, transforming a digital buying agency into a 360° digital agencyOrganized, set and implemented processes of the agency departments: Digital buying, Performance and search marketing, Content creation, Web development.Defined the strategy for positioning the agency as the leader on the Tunisian digital market and promoting its role as a consulting agency. Managed a team of 35… Show more Launched specialized departments of content creation, SEO , SEM and performance marketing and web development, transforming a digital buying agency into a 360° digital agencyOrganized, set and implemented processes of the agency departments: Digital buying, Performance and search marketing, Content creation, Web development.Defined the strategy for positioning the agency as the leader on the Tunisian digital market and promoting its role as a consulting agency. Managed a team of 35 peopleRecruited, trained and mentored a team of project managers and consultants in digital marketing. Show less

Search Marketing missions: Definition and implementation of strategies for SEO and SEA (Google Adwords) for Tunisian and French clients. Managing a team of 6 projects managers.Influence missions: Development of buzz marketing concepts, management of e-reputation on social media. Training and managing team of 4 digital consultants.

Managing PPC campaigns for key accounts (Lacoste, Jet Tours, SEB, Paru Vendu ...) on Google Adwords, Yahoo Search Marketing and Microsoft Adcenter. Steering campaigns and optimizing budgets with ROI objectives and constraints to meet costs

Testing aspects of content and marketing in SEO strategies for clients websites (Century 21, Disneyland Paris, GrosBill, Castorama ...). Resolving issues of content and traffic acquisition on SEO projects

Managing e-reputation of brands and their promotion and competitive intelligence for major clients (118,218, SFR, Adidas, BF Goodrich, Michelin, Ferrero ...)

Setting, establishing and processing surveys for BtoB ans BtoC clients