Ytallo Brito Email & Phone Number

São Paulo, Brazil

São Paulo, Brazil

- Analyze and predict marketing and sales performance indicators by utilizing data from both ecommerce and brick-and-mortar stores. - Develop practical strategies for sales, marketing, and revenue management teams based on these findings. - Developed strategy to increase omnichannel customer base and improve customer quality. - Conducting market trend research, competitor analysis, and customer interviews with a focus on continuously improving both digital and physical store experiences. - Definition and measurement of strategic and tactical OKRs - Creation of executive reports and presentation materials to showcase business results, action plans, and analyses.

São Paulo, Brasil

As a Product Manager for Channels squad I am responsible for:- Leading the development of business strategy of awareness and consideration for Brastemp and Consul websites:- Launching category pages focused on the user experience and awareness of features and main claims of refrigerators, washing machines, stoves and others;- Conducting discoveries using business and consumer data in order to prioritize and guide when and how tô deliver better content solutions to reach the strategic goals;- Improving the usability and giving scalability for the brand blogs (Brastemp Experience and Consul Facilita).- Following and making reports of the key metrics.

São Paulo, São Paulo, Brasil

As Product Manager of the Tracking squad I am responsible for:- Lead the construction of a product focused on data integration and cloud database;- Make discoveries and benchmarks, turning the consumer's voice into insights and action plans for the conduct of the product;- Map the customer journey, showing impact and effort to tackle the main pains encountered;- Align and negotiate with stakeholders regarding product strategy and deliverables;- Manage backlog maximizing the value delivered by the team;- Create, track and report business and product success metrics;- Strategically disseminate and connect the benefits of the product, optimizing operations and processes.The tracking product aims to optimize the experience of consumers and internal customers in the post-purchase journey by managing expectations through assertive communications and building process management and delivery monitoring tools.

São Paulo, Brazil

As Product Manager of the Advanced Analytics squad I was responsible for: - Leading the B2B customer segmentation project; - Perform business discovery and support technical understanding; - Build the value delivery strategy through the use of Design Thinking; - Develop roadmap and prioritize activities focused on anticipating value; - Ensure alignment with stakeholders; - Collect feedbacks and feed back the prioritization flow from them; - Optimize the area's investment strategy based on product insights; - Design GTM strategy; - To be a protagonist in the evangelization of the data-driven culture in the area of ​​Trade Marketing. This project focused on targeting resources and investments aimed at smart business growth through assertive commercial packages. Using data from different sources, we elaborate a segmentation that meets the needs of the business, generating more efficient management of the area's resources, in addition to improving the integration of Whirlpool's area strategies and drawing up development plans for customers.

Niterói

As a researcher in Macroeconomics I was responsible for:- Create and test hypotheses for applied economics problems using data;- ETLs for the realization of the created models;- Run supervised models (time series and panel data) in different programs: R, Stata, Eviews;- Build and present papers at conferences and exhibitions.As the main results of the research carried out, I obtained:- Publication in the international magazine Applied Economics (Top120 journal in the world in Economics) https://www.tandfonline.com/doi/abs/10.1080/00036846.2021.1931008- Presentation at Anpec (largest economic congress in Brazil) in 2021 in the Macroeconomics, Monetary Economics and Finance Section

São Paulo E Região, Brasil

As an intern at Maplink I joined the Customer Success Management/Onboarding team. Among my main functions:- I performed the onboarding/implementation process of the Google and Maplink geolocation APIs contracted with the IT teams from financial, mobility and government companies;- Analyzed and processed consumption data for APIs in order to help customers optimize their use and provide necessary information for Maplink's strategic after-sales sector;- I followed the contract renewal process for base customers.In this way, I was able to guarantee the correct implementation of the contracted services and maximum customer satisfaction, leading to new business opportunities for Maplink.

Master Of Arts (M.A.), Economics

Bachelor Of Arts (B.A.), Economics