Handling all social media and digital strategy for social impact clients including media planning, buying and campaign planning.

Spearheaded the marketing efforts for a digital healthcare platform that provides primary healthcare through the KBZPay app, by effectively leading a team to manage social media, direct content and target specific segments. Successfully launched campaigns that met the brand's objectives.

Co-founded an agency that specializes in the gaming industry and secured campaign projects from well-known mobile gaming companies such as Mobile Legends and PUBG Mobile. Successfully launched campaigns and managed talents for clients.Facilitated connections between the gaming industry and local/international brands and products to effectively target the young demographic.

Led digital marketing efforts for multiple products, managing social media, content direction, digital strategy, targeting, and media buying. Collaborated with agencies to successfully achieve KPI and objectives, and launched award-winning large-scale campaigns.

Developed content idea, digital strategy and set up KIP and SOP for clients. Launched successful social media campaigns together with the teams.

Handled international clients such as 100PLUS, Pizza Hut and Monte. Worked together with the team to set up the digital strategy for each campaign or project.

• Responsible for quarterly marketing plans (online/offline) with team• Organized events and activities• Implemented marketing plans with team• Set up KPIs and monitoring• Monthly reports

• Responsible for overall digital strategy, promoting/advertising, and reporting• Set up targeting strategy to get more sales• Organized events, shows, and conferences• Created promotion idea for both client and company side• Successfully negotiated for partnership (musicians, actors, TV and radio channels, telecoms)• Launched website and social media (incl. App)• Prepared monthly digital and offline plans• Developed app ideas, in-app purchases, and top-up cards