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As the CMO at Spinoza, I lead the marketing strategy and execution for a company that offers transformational retreats and products. I am passionate about creating a positive impact on people and the planet and aligning our business goals with our sustainability values.I have a strong background in growth and digital, with over four years of experience at Storytel, a leading audiobook and podcast platform. There, I held various roles, including Global Head of Digital Growth, Interim Product Manager Growth, and Interim Global Head of Performance Marketing. I helped scale the user base, increase the retention rate, and optimise the customer journey across multiple markets, using data-driven insights and innovative solutions.I also have a keen interest in philosophy and learning, and I completed a Leadership Development Program at Nyenrode Business University and a Bachelor of Commerce degree in Marketing at Amsterdam University of Applied Sciences. I've enjoyed sharing my knowledge and skills as a guest lecturer at the Amsterdam University of Applied Sciences and as a consultant for various digital media and marketing projects. Let's chat.
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FounderAtaviNetherlands -
Chief Marketing & Digital OfficerSpinoza Aug 2023 - PresentSpinoza is a human growth company. We are a collective of bionauts. We explore inner worlds with fungi and flora. We discover outer worlds with friends and fellows.It’s our mission to reconnect people with nature and accelerate the worlds transition to natural medicine.With our network of specialists and scientists, artists and experts, we offer psychedelic programs and products with meditative practices and immersive music experiences.spinoza.co -
Head Of Sustainability, Digital & GrowthSpinoza Jan 2023 - Aug 2023Growing our business consciously, without depleting our planet. -
Interim - Product Manager GrowthStorytel May 2022 - Dec 2022Stockholm, Se -
Interim - Global Head Of Digital GrowthStorytel Nov 2021 - Dec 2022Stockholm, Se -
Interim - Global Head Of Performance MarketingStorytel Mar 2022 - Sep 2022Stockholm, Se -
Growth & Crm Lead | Belgium & The NetherlandsStorytel Oct 2020 - Oct 2021Stockholm, SeLeading the Growth (Marketing) & CRM team. -
Digital Marketing Manager (Nl)Storytel May 2019 - Oct 2020Stockholm, Se- Responsible for the execution, and evaluation of growth opportunities online, as well as validating this growth by setting up business cases for the Dutch market. Execution is through website personalization and major digital platforms (Google, YT, FB, Insta, Snap, Apple Store, Google Play,..).- Explore local channels in The Netherlands for potential growth opportunities, including performance and other possibilities.- Conduct in-depth analysis of performance marketing results and optimize the growth strategy accordingly. Provide insights from competitors in Germany and market trends.- Innovate constantly, A/B test and experiment with new formats.- Collaborate with cross-functional teams, locally and internationally, to align Growth Marketing strategy with other areas and execution. -
Guest Lecturer - Digital & MarketingHogeschool Van Amsterdam Mar 2018 - Sep 2020Amsterdam, Noord-Holland, Nl -
Digital Media & Google Marketing Platform ConsultantNewcraft Jun 2018 - Apr 2019Amsterdam, North Holland, NlHelping organizations with their digital acceleration, which is the key to growth. We help companies adapt to continuously changing customer behavior and create new, scalable business models. Together with Google we support companies in using Google technology in their digital marketing organization. This ranges from basic analytics training to the implementation and use of complex and automated marketing tooling.Activities include, but are not limited to:✓ Campaign Management✓ Programmatic DOOH✓ Multi-Channel Analysis✓ Google Marketing Platform ✓ Search Ads 360✓ Display & Video 360✓ Analytics 360✓ Tag Manager 360✓ Web Analytics✓ Search Engine Advertising✓ Display Advertising✓ Programmatic Marketing✓ Video Advertising ✓ Social Media Advertising -
Digital Marketing Automation TraineeNewcraft Aug 2017 - May 2018Amsterdam, North Holland, NlI will be following the Crafthunter trainee program of NEWCRAFT to acquire the needed knowledge to become a Digital Marketing Automation & DoubleClick Consultant. This traineeship is focused on implementing, automating and integrating tools to help companies reach their audience online. This is done by using a combination of the following tools:Google Tooling:✓ DoubleClick Search✓ DoubleClick Bid Manager✓ DoubleClick Campaign Manager✓ DoubleClick Studio✓ Google Analytics✓ Search Engine Advertising✓ Google Data Studio Social Toolings:✓ Facebook & Instagram✓ SpotifySalesforce Tooling:✓ Salesforce Marketing CloudOther:✓ MailChimp -
Interim - Digital Growth LeadOak - We Drive Organic Growth Oct 2018 - Feb 2019Amsterdam, Noord-Holland, NlOAK is part of NEWCRAFT.I was asked to set up the proposition, branding and assist in business development to help increase awareness to kick-start this new business. OAK understands the way people are searching on the web is rapidly evolving. Too many companies are dependent on ads. We intent to drive organic growth in search engines. How? By making content accessible and sustainable in this digital era. -
Asc / Business AnalystApple Sep 2015 - Feb 2016Cupertino, California, UsI continued my role as a Apple Solution Consultant, but now combining this with an internal research focused on the improved and usage of current data tools. -
Apple Solutions ConsultantApple Dec 2014 - Sep 2015Cupertino, California, Us✓ Build and create a virtual team to be able to give customers the right solution in hardware, software and accessories. ✓ Consulting Apple products and features. ✓ Train and coach individuals to improve sales and support.✓ Having knowledge of all Apple products and fitting Apps in the App Store.✓ Reporting changes (competitors, operations, targets) to Apple HQ Netherlands.✓ Building relationships in the stores where operated to create an atmosphere wherein both parties (Apple and relevant reseller) benefit.
Niek Schreurs Education Details
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Nyenrode Business UniversityOrganizational Leadership -
Amsterdam University Of Applied SciencesMarketing
Frequently Asked Questions about Niek Schreurs
What company does Niek Schreurs work for?
Niek Schreurs works for Atavi
What is Niek Schreurs's role at the current company?
Niek Schreurs's current role is Founder.
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What is Niek Schreurs's direct phone number?
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What schools did Niek Schreurs attend?
Niek Schreurs attended Nyenrode Business University, Amsterdam University Of Applied Sciences.
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