- Customer Satisfaction Measurement: Establish and monitor customer satisfaction metrics at every touchpoint to ensure continuous improvement in the customer experience.- Customer Experience Strategy Development: Create and implement strategies to improve customer satisfaction, loyalty, and retention for B2B clients.- Define Key Customer Journey: Work with various teams to map customer journeys, identify pain points, and develop solutions to enhance the overall customer experience.- GTM Handbook: Plan and execute initiatives to generate leads and drive conversions, including digital marketing campaigns, optimizing campaign content, crafting compelling CTAs, and developing engagement hooks and lead nurturing programs.

+ Developed and executed a comprehensive go-to-market (GTM) strategy, including market research, competitive analysis, and target audience segmentation by collaborating with cross-functional teams+ Crafted a 5-year product business strategy, aligning product vision with company objectives, market trends, and customer needs, ensuring long-term growth and competitiveness.

+ Leading, designing and executing research studies for product, service and digital design in collaboration with designers and business consultants+ Apply different design tools to build business strategy around customer needs+ Analyse customer needs and report to client’s executive level

+ Conducted consumer market research on trend and competitor for the startup to expand into larger market

+ Defined brand experience, conduct market strategy, and create a visual language accordingly (illustrations, icons, colors, typography, package, etc.)

+ City of Austin LEED building performance report: leed-atx.webflow.io Designed UI & UX for city owned LEED certified building and conducted data analysis Report+ ARC platform meeting Collaborated with other departments prepare meeting materials include collecting existing building performance data and uploading building information to USGBC’s ARC platform+ Office rearrangement design proposal Created office renovation plan and made renderings