WORK EXPERIENCEBig Data Co., Ltd. (Taipei, Taiwan)Data Analysis Intern (Oct. 2022-Mar. 2023)• Managed 20+ data-driven projects for companies and government organizations, extracting business insights from social media texts using segmentation, semantic analysis and sentiment analysis with NLP techniques• Identified key products discussions and seasonal trends for Estee Lauder by analyzing customer feedback on social media platforms, enabling data-driven decisions for product development and marketing strategies• Increased volume of positive online comments by 10% for Paula’s Choice through data analysis and advising on word-of-mouth-marketing strategies, enhancing brand perception and online sentimentCOMPETITIONS & PROJECTSSalary Prediction Model Project (Taipei, Taiwan)NTU - Statistical Learning & Deep Learning course (Sep. 2022-Jan. 2023)• Predicted job salaries according to certain parameters listed on the largest job search website in Taiwan• Used Python to crawl and cleanse web data, selected and trained machine learning models (including Random Forest, Gradient Boosting, and K-nearest neighbors), and reduced Mean Absolute Error to $85 by hyperparameter tuningData Analysis of Credit Card Records (Taipei, Taiwan)NTU – Big Data Marketing course (Jun. 2022)• Identified consumer segments using K-means clustering to drive tailored marketing strategies• Developed product recommendations and predicted consumer purchase trends through Market Basket Analysis with Python and SPSS, optimizing promotional effortsCoding 101 National Programming Competition (Taipei, Taiwan)Third Place, Most Popular Award (Mar. 2021)• Collaborated with a team of 6 to develop a Python-based Graphical User Interface integrating meeting scheduling and note-taking functions, and presented to an audience of 80+• Led the data visualization efforts, creating intuitive and user-friendly interfaces by using the Tkinter package