Yu-Chen Shih Email & Phone Number

Greater Los Angeles Area

Orcé Cosmetics innovates beauty solutions at the intersection of makeup and skincare, informed by years of research and development dedicated to the unique needs of Asian skin.Our products are dermatologist-tested, non-comedogenic, safe for sensitive skin, cruelty-free, fragrance-free, oil-free, paraben-free, talc-free, gluten-free, and sulfate-free.In February of 2019, Orcé Cosmetics launched in Los Angeles, California.www.orcecosmetics.com

Los Angeles, California, United States

• Strategized media plans for key accounts, such as Shiseido, Southern California Edison, Lexus, CDC, Cook Islands Tourism, and Walmart • Collaborated with 11 Media Planners to manage accounts and develop, coordinate, implement, and track integrated marketing campaigns across print, broadcast, digital, social media, and mobile• Supported Media Director in creating and executing insertion orders and RFPs• Identified and segmented audiences, conducting research and defining consumer behavior for specialized audiences like Korean Americans and Chinese Americans to develop media plans that increased reach • Leveraged background and cultural insight to bring a new perspective that optimized reach andengagement of a key demographic: first-generation Asian Americans• Analyzed performance metrics, using Sizmek and Google Analytics to review KPIs• Maintained accurate records of media plans, schedules, proof of publication/proof of performance, andclient billing data, utilizing meticulous attention to detail to ensure seamless operations• Compiled campaign reports, presentation decks, and spreadsheets for senior management• Liaised with and maintained relationships with media vendors, including print publications, radio stations, and television stationsKey Project: Selected to be responsible for Shiseido’s 2016 media strategy across New York, Los Angeles, Chicago, and San Francisco markets