Yu-Ching Lee Email & Phone Number

Wellington, Nz

New Zealand

Design collaborator within agile teams that combine the disciplines of human-centred design, behaviour change and advanced analytics to deliver design initiatives that are integrated, strategically aligned and focused on customer value.Key responsibilities:• Use human-centred design and behaviour change methodologies to deliver fit-for-purpose solutions within scope.• Effectively communicate design processes, ideas and solutions to stakeholders.• Contribute to building… Show more Design collaborator within agile teams that combine the disciplines of human-centred design, behaviour change and advanced analytics to deliver design initiatives that are integrated, strategically aligned and focused on customer value.Key responsibilities:• Use human-centred design and behaviour change methodologies to deliver fit-for-purpose solutions within scope.• Effectively communicate design processes, ideas and solutions to stakeholders.• Contribute to building rigour through shared systems and process, enabling a consistent and best practice approach to the team's design practice.• Support growth of and provide advice on use of design and behaviour change methodologies across the business.Achievements:• Co-designer on a project supporting Hāpai, ACC's culturally responsive case management service for Māori clients, to expand the service and measure its impact in alignment with ACC's Māori outcomes framework. Led design and execution of qualitative research with frontline staff to understand the current state experience and identify opportunities for improvements.• Co-lead researcher on a number of projects that supported the redesign of ACC's Sensitive Claims service for survivors of sexual violence. Outputs included a service blueprint for the future proposed service to support change management and transition planning, and recommendations for further improvements to be made from validation search with survivors and their whānau. Show less

Wellington, Wellington Region, New Zealand

Fixed term role within the Products, Services & Design team, where I worked in close collaboration and applied agile methodologies to drive product and service improvements for the business and its customers.Key responsibilities:• Lead the planning and execution of qualitative / quantitative research and analysis on projects to understand business and customer needs and identify opportunities for improvements.• Plan and facilitate co-design workshops to develop solutions with… Show more Fixed term role within the Products, Services & Design team, where I worked in close collaboration and applied agile methodologies to drive product and service improvements for the business and its customers.Key responsibilities:• Lead the planning and execution of qualitative / quantitative research and analysis on projects to understand business and customer needs and identify opportunities for improvements.• Plan and facilitate co-design workshops to develop solutions with the user, for the user. • Validate designs through guerrilla testing, user testing of prototypes, interviews, and observational research.• Communicate and collaborate with a wide range of stakeholders to ensure their needs are met.• Document UX processes and contribute to building team capability and knowledge in UX, research and design thinking. Achievements:• Lead researcher on the redesign of a tool developed for tertiary education providers. The tool aims to improve equitable outcomes for all tertiary learners in Aotearoa NZ by letting providers self-assess their approach to delivering learner success. Show less

Wellington, Wellington Region, New Zealand

Contract role on a redesign project for a government agency client. As the sole UX designer and researcher, I planned and executed research activities such as hybrid card sorting, prototyping and usability testing leading to the validation of designs and recommendations for next steps which were then adopted by stakeholders.

Australia

Pawssum is an Australian digital startup seeking to provide pet owners with vet services that can be delivered to them in their own homes. I was responsible for liaising with the business and front line teams, creating and optimising social media ads and newsletter marketing campaigns, copywriting and publishing text posts, designing video and images for all digital channels, and monitoring and engaging with social communities.

Wellington, Wellington Region, New Zealand

Contract role to lead the implementation of recommendations from the Lightning Lab GovTech 2020 project.Key responsibilities:• Collaborate with geospatial analysts to design, continuously test and take a prototype concept through to public launch.• Engage with and manage both internal and external stakeholders such as Regional Councils and Crown Research Institutes.• Facilitate co-design workshops and conduct usability testing with staff to identify opportunities for… Show more Contract role to lead the implementation of recommendations from the Lightning Lab GovTech 2020 project.Key responsibilities:• Collaborate with geospatial analysts to design, continuously test and take a prototype concept through to public launch.• Engage with and manage both internal and external stakeholders such as Regional Councils and Crown Research Institutes.• Facilitate co-design workshops and conduct usability testing with staff to identify opportunities for improvements to be made on projects. Achievements:• Lead advisor on the project that achieved buy-in from a wide range of internal and external stakeholders and launched a public-facing digital tool aimed at maximising the benefit of an initial $20+ million investment by central and local government.• Led research activities with staff that resulted in greater efficiencies in internal data process flows and improvements in the ways staff can access and use a centralised data repository. Show less

Wellington, Wellington Region, New Zealand

The Lightning Lab GovTech accelerator is a three-month innovation program designed to provide opportunities for government agencies to rapidly tackle urgent public sector issues. I contracted as the sole UX Researcher within an agile team of specialists working on an accelerator project on behalf of Toitū Te Whenua LINZ and regional councils.Key responsibilities:• Apply design-thinking methodologies and tools to plan and conduct 40 interviews and analysis to understand the existing… Show more The Lightning Lab GovTech accelerator is a three-month innovation program designed to provide opportunities for government agencies to rapidly tackle urgent public sector issues. I contracted as the sole UX Researcher within an agile team of specialists working on an accelerator project on behalf of Toitū Te Whenua LINZ and regional councils.Key responsibilities:• Apply design-thinking methodologies and tools to plan and conduct 40 interviews and analysis to understand the existing customer experience and identify opportunities to deliver fit-for-purpose solutions. • Lead the iterative design and testing process, and subsequent validation of prototype concepts. Show less

Auckland, New Zealand

Contract role to research, analyse and make recommendations for the optimisation of a traffic management company’s online booking system.

Sydney, Australia

Ten week (350+ hours) User Experience Design Immersive course taught by respected industry leaders, during which I learned the fundamentals of experience design and was then able to apply them to real world client projects. My projects included:1. Exploratory research for a client's start-up, to test desirability of a concept. I took on the role of Project Manager to plan research recruitment and ensured the project reached its daily targets and final goal. I also collaborated with… Show more Ten week (350+ hours) User Experience Design Immersive course taught by respected industry leaders, during which I learned the fundamentals of experience design and was then able to apply them to real world client projects. My projects included:1. Exploratory research for a client's start-up, to test desirability of a concept. I took on the role of Project Manager to plan research recruitment and ensured the project reached its daily targets and final goal. I also collaborated with another UX designer to conduct user interviews and synthesise research through affinity mapping to identify patterns in behaviour. The output of the project was a comprehensive report outlining recommendations and pivots, and deliverables in the form of journey maps and personas highlighting opportunities for the concept. 2. Web portal redesign for Maths Words Not Squiggles, a Sydney-based tutoring business, with the aim of reducing load on front desk staff by improving navigation and learnability of their online portal. I collaborated to conduct customer interviews and usability testing leading to issues identified and better understanding of customer needs to inform the design of a more user friendly experience. I also collaborated to synthesise research with personas and customer journey maps and explored ways of visualising data, ultimately delivering a Figma prototype and recommendations for the client. Show less

Sydney, Australia

Working in a fast paced, demanding environment, I collaborated with a team of 6 other pastry chefs to research, design, test and deliver creative products that delighted customers and aligned with business requirements. Proactive team member who contributed to identifying opportunities for greater efficiencies across multiple interaction points to improve productivity and to optimise the customer experience for in-store and online retail, and wholesale.

Sydney, Australia

Independently ran, managed and budgeted for a pastry section, applying experimental methods and tools to research, design, test and launch an innovative product range that delighted customers and met the approval of multiple stakeholders.

Sydney, Australia

Independently ran, managed and budgeted for a new pastry section, ensuring the delivery of consistently high quality products. Conducted research to understand the customer base, then designed, tested and consistently delivered an innovative product range for B2B and B2C clients, under tight time constraints. Collaborated with staff and the business owner to optimise the customer experience across multiple channels.

Te Ara Reo Māori New Zealand Certificate In Te Reo Level 1

Part time course (38 weeks) to gain skills in te reo Māori and Māori traditions and practices.

Ux Design, Ux Design

Comprehensive ten-week (350+ hours) tertiary course taught by respected industry leaders, during which I learned the fundamentals.

Certificate Iii, Hospitality (Commercial Cookery)

Bachelor Of Science - Bs, History And Philosophy Of Science And Technology