Using data, statistics, and experimentation to make inferences about advertising effectiveness on Pinterest with rigor, integrity, and actionability;Ads measurement | Programmatic ads | Ads marketplace

Depth standard and custom research studies that analyze advertising effectiveness in test and control environment.Work directly with clients and partner to develop campaign measurement strategies (experimental design, lift analysis, sampling & attribution models).Communicate complex results back to non-technical client audience and influence client measurement thinkingProficient in SQL, R, Python delivering advanced measurement deliverables.

• Develop in-depth analysis of incremental campaign measurement in test/control environments for partner publishers, leveraging CRM and transaction data using SQL. • Utilize predictive modeling methods (Linear/Logistic Regression, Boosting, etc.) using SAS and R on large datasets to uncover customers’ behavioral patterns (Response and Conversion Propensity, Cross sell & Up sell, Spending, In-market Timing, Share of Wallet, Brand Affinity, Channel Preference. Attrition), deliver results for creating targeting strategies. • Conduct consumer Segmentation (clustering, factor analysis, latent class regression) and Correlation Analysis to optimize marketing strategy for clients. • Create customer profiling portrait reports and visualization reports that effectively deliver consultative selling supports tailored to clients’ needs. • Responsible for development, loading/documentation, scoring, testing and demo of Acxiom Audience Propensities, DPA PersonicX, Infobase lists and other data products.• Work with Fortune 500 companies in a broad-range of industries analyzing CRM data, transaction data and publisher impression and exposure data ; focus primarily on analytics for financial, credit card and banking services. Statistical Methods included but not limited to: Linear Regression , Logistic regression , K-means clustering , Principle Components Analysis , Correlation Analysis , Text Mining

Successfully functioned as devoted private tutor in advanced math, statistics , economics, finance in all levels. Specialized in tutoring in Calculus, Pre-Calculus, Applied statistics , Economics, Financial Analysis, SAS/SPSS. 4.8/5 ratings

Created comprehensive landing page optimization checklist, conduct analysis on trended data of web traffic, conversion paths, time lag and paths using Google Analytics and draft optimized plan with clients; Set up Google Website Optimizer for A/B and multivariate testing for best practice in site design and usability enhancement, and develop ad-hoc reports; Assisted in conducting link building strategy and initiate competitive analysis reports for clients.

Performed market research and competitor analysis, assisted in formulating strategy marketing plans for launch of Mindflow products; Monitored and Analyzed frequency and patterns of student purchase and registration from multi-channels; Followed up with alumni, gather and compile client information with on-going basis; Prepared promotional materials ( flyers, postcard, press releases) for distribution.