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Yu Guo personal email
Long time veteran engineers in online advertisement industry, been working in difference ads' sub-areas (e.g. targeting, measurement, branding ads) in various companies
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Engineering ManagerSmartnews Aug 2021 - Oct 2024Shanghai, ChinaManaging a team of 6 members working on broad spectral of features powering the SmartNews Advertisement* Enhancing the SmartNews Ads measurement system to support accurate ads signal measurement (click, conversion, impression) across different medias (app / web) for wide range of events (e.g. install, purchase, subscription, etc).* Continuously improving the SmartNews Ads Targeting / CustomAudience infrastructure and pipelines to allow advertisers better reaching out audience for optimal performance.* Organizing and building a tight-knit team for members cohesively and energetically working together on the impactful and career-developing projects -
Software EngineerGoogle Jul 2013 - Mar 2021San Francisco Bay AreaWorked on multiple areas in Google display ads, including:* Display Ads Compliance and Safety: Respect the partner publisher's brand safety. Prohibit advertisements whose content is excluded by publishers from being displayed on these publishers' webpage / app / video.* Real time event targeting: Enable the brand advertisers to target a certain "event moment" (e.g. Worldcup finals) to achieve higher brand awareness.* Mobile app ads quality engineering: Improve machine learning model, introduce new features to improve the ads targeting performance on Mobile app platform. -
Data ScientistWhitepages Oct 2012 - Dec 2012New York• Working in the data team to build up data infrastructure for ingesting phone number related information from external source and doing analyze on it -
Sde InternAmazon May 2012 - Aug 2012Greater Seattle Area• Improved an internal machine learning competition website. Adding new features for visualizing the competition status and supporting running the Hadoop based machine learning algorithms on Amazon Elastic MapReduce.• Used Hadoop, Apache pig and Weka to solve a cold-start machine learning problem for recommending similar movies -
Software Engineer InternSiemens Dec 2010 - Feb 2011Jiangsu, China• Tested LOGO!Comfort software V7 and fixed major defects in network connection, data transmission and user interface, leading to an improvement on usability and reliability of the software.• Participated into the development of LOGO!Comfort software V7. I’m responsible for developing a new functional block which enables reliable high-speed data transmission based on TCP/IP protocol.
Yu Guo Skills
Yu Guo Education Details
Frequently Asked Questions about Yu Guo
What is Yu Guo's role at the current company?
Yu Guo's current role is Software Engineer.
What is Yu Guo's email address?
Yu Guo's email address is yu****@****ich.edu
What schools did Yu Guo attend?
Yu Guo attended New York University, Nanjing University.
What are some of Yu Guo's interests?
Yu Guo has interest in Data Mining, Natural Language Processing, Machine Learning.
What skills is Yu Guo known for?
Yu Guo has skills like Hadoop, Java, C++, Apache Pig, Python, Weka, Javascript, Postgresql, Mahout, Solr, Maven, Pig.
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