🌟 Senior Business Analyst | Data-Driven Strategist | Project ManagerHi, I'm Rola (Yu-Jui) Tseng, a Senior Business Analyst with a robust background in data analysis, digital marketing, and project management. I hold a Master's in Marketing Intelligence from Fordham University and a Bachelor's in Business Administration from Chihlee University of Technology. My expertise lies in transforming complex data into actionable insights that inform strategic decision-making and fuel business growth.I am proficient in a variety of analytical tools, including SQL, Excel, Tableau, and Google Analytics. Over the course of my career, I have successfully optimized marketing campaigns, increased customer engagement, and improved operational efficiency. With my recent PMP certification, I am further equipped to lead and execute high-impact, results-driven projects.Fluent in both English and Mandarin, I excel in collaborative environments and enjoy leading and mentoring teams. Let’s connect and explore opportunities to work together!
Cafe Unibread
View- Website:
- casablanca-inversiones.business.site
- Employees:
- 1
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Senior Business AnalystCafe UnibreadNew York, Ny, Us
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Senior Business AnalystCafe Unibread Feb 2023 - Present- Leverage data analysis tools (Excel, SQL) to extract insights on customer behavior and campaign effectiveness.- Utilize AI, PS, and Canva to design appealing graphics, improving customer engagement and brand recognition by 20%.- Conduct surveys and market research to target customer preferences and increase customer satisfaction by 12%.- Develop and implement inventory management strategies, reducing excess inventory by 15% and improving profitability.- Create reports and dashboards, enabling data-driven decision-making, improving performance, and tracking KPIs.- Analyze multi-channel sales data to identify trends, optimize menu offerings, and maximize revenue potential. -
Digital Marketing SpecialistCult 9 Records Apr 2022 - Aug 2022Houston, Texas, United States- Delivered a 23% CTR and conversion rate increase through strategic Google Ads management and optimization.- Analyzed website traffic and user behavior with Google Analytics, driving a 15% improvement in marketing strategies.- Created content on TikTok that garnered over 100K views, increasing brand visibility and audience engagement. -
Marketing Team LeadGaotek Inc. Apr 2022 - Jun 2022New York, New York, United States -
Digital Marketing InternGaotek Inc. Mar 2022 - Jun 2022New York, New York, United States- Utilized CRM software and data-driven marketing strategies to enhance customer satisfaction by 15%.- Led a team of 6 interns, effectively delegating tasks, providing guidance, and ensuring successful campaign execution.- Boosted email open rates by 57% through strategic A/B testing of subject lines, content, frequency, and timing.
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Social Media Marketing InternPetwello宠我点 Feb 2022 - Jun 2022New York, New York, United States -
Co-Founder/ Marketing & Operation ManagerOreo Co. Jan 2021 - Mar 2022Taipei City, Taiwan
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Accounting AssistantWu Ji Construction Co., Ltd. Jul 2020 - Aug 2021台灣 Taiwan 基隆市- Processed $23 million worth of monthly payments and financial documents such as invoices and financial statements.- Analyzed operational costs via Excel and created business reports and KPIs to illustrate monthly performance.- Participated in monthly, quarterly, and annual audits.
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Marketing AssociateHakuhodo Inc. Jun 2019 - Aug 2019Taipei City, Taiwan- Executed 20+ marketing campaigns for renowned brands including JCB credit card, UCC Coffee, HOKTO, and Kracie.- Organized a highly successful JCB x Doraemon collaboration marketing event, attracting over 8000 attendees.- Conducted market analysis to identify target markets and competitors, facilitating informed decision-making.
Yu-Jui Tseng Skills
Yu-Jui Tseng Education Details
Frequently Asked Questions about Yu-Jui Tseng
What company does Yu-Jui Tseng work for?
Yu-Jui Tseng works for Cafe Unibread
What is Yu-Jui Tseng's role at the current company?
Yu-Jui Tseng's current role is Senior Business Analyst.
What schools did Yu-Jui Tseng attend?
Yu-Jui Tseng attended Fordham Gabelli School Of Business, 致理科技大學.
What skills is Yu-Jui Tseng known for?
Yu-Jui Tseng has skills like Event Planning, Social Media, Google Ads, Digital Marketing, Tableau, Google Analytics, Sales Management, Instagram.
Not the Yu-Jui Tseng you were looking for?
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Jui Yu Tseng
Brooklyn, Ny
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