Yu L. Email and Phone Number

• Shot and edited video clips for the Taobao and Jingdong Mall for E-marketing.• Assisted with Douyin’s promotion activities, including data statistics and activity follow-up.• Attended Asia-Pacific Product Conference to learn about the latest product and plan product launching. • Conducted consumer research and interviews, collecting and consolidating consumer insights for the marketing department.• Participated in the Double Eleven Shopping Festival, working as the E-commerce livestreaming assistant. • Monitored and analyzed traffic and sales data in key E-commerce platforms.• Reviewed promotional images on the E-commerce page during the tenure and guided live broadcasts during the Double Eleven periods while collaborating with the E-commerce department.

•Used professional analytical tools to evaluate influencers' performance across mainstream social media platforms (Facebook, Instagram, Twitter, YouTube and Twitch).•Conducted quantitative analysis(fan engagement, interaction rate, business value, update frequency, and demographics) based on data to assess influencers' performance.•Integrated collected information, and presented an individual report including influencer recommendation, competitor analysis and future competitive strategy.

• Participated in the social media training camp of new media experts in iXigua(a Chinese video platform subsidiary of ByteDance). • Created short videos related to campus life and released them on the platform.