Yu Mo Mo Kham Email and Phone Number

Working for Unilever Accounts which categories are Face , Hair , Body & Nutrition - Leads main media strategic planning activities Traditional media (TV,Radio,Print,OOH) & Digital media (Facebook,Programatic & other online publishers)oversea management of all aspects pertaining to clients business on the Agency’s side - Support business development efforts and responsible for addressing clients concerns and needs , identifying the opportunities with key partners & initiate the innovative projects while negotiating with media owners - Work annual media budgets , building proposals and recommend the most appropriate types of media plans to use for the most effective period and locations- Supervise the team members and day to day management in terms of ATL/BTL by working with across functional departments - Access the success of media campaigns any overseeing the main KPIs

Main Accounts : Grand Royal Myanmar & Nestle -Manage accounts of all sizes by representing the team externally with the clients and internally with direct reports and supporting positions- Develop a thorough understanding of the clients’ position in the market , their products or services , pints of differences and competitive landscape- Work on the digital monthly developments by brainstorming with the internal creative agency and also with the third party production houses for KOL projects (which includes the TVC shooting,online and offline projects) such as KV developments and creative designs for OOH executions- Manage clients inputs and feedbacks for all the projects with detailed directions and timelines - Manage day to day client communications and ongoing relationships as it relates to new and upcoming projects

- Collaborate with clients and the team to understand the clients business objectives and advertising strategy.- Identify target audiences and analyze the behaviors, characteristics and routines- Undertake research and analyze data using specialist industry resources- Analyze the competitor analysis data and media touch points to make sure client marketing campaigns reach their target audiences in the most effective ways possible - Provide strategic recommendations for the media plans based on the client’s objectives- Oversee campaigns budgets and negotiate costs for features such as advertising rooms and social media campaigns- Develop and maintain good relationships with media owners for traditional and online media- Supervise the implementation of media campaigns and providing the post campaign evaluation