• Established marketing strategies for APAC region• Conducted market research and provided regional feedback to company to direct new product development • Established China Marketing Operation, and executed on-line and off-line activities to high-quality instrument leads to fill sales pipeline • Familiar with instrument selling strategies, by participating in sales processes • Established strategic partnership with top Pharma and CRO customers, in order to strengthen the relationship with these accounts

• Successfully established and managed multiple teams, including Marketing, Sales, Inside Sales, Sales operations, and Technical Support, with a particular focus of managing Marketing and Sales• Assisted GM to establish WOFE, on-shore sales, regional pricing strategy, commercial teams and distributor network• Led sales team to achieve revenue target and directly managed relationship with top accounts • Established marketing team and built various marketing channels

Neuroscience