Yu Tian Email and Phone Number

Working as a marketing research analyst in Allegra Group, I am currently taking charge of East Asian coffee market, especially the Taiwan and Hong Kong coffee market.My responsibilities include making brand analysis, pricing comparison and market data updating, getting touch with and interviewing people working in marketing department of coffee companies.

As a research assistant, I helped my professor to do the Twitter data transforming project, which aimed to read and analyze people's attitudes and beliefs on Twitter by translating qualitative content into quantitative data.My project was about reading and transforming people's attitudes and beliefs about environment through what they tweeted. And My responsibilities were generalizing and creating themes for each tweets. and coding them into data, to analyze Twitter users' attitudes and beliefs quantitatively.

Served clients including U.S. Cranberry Marketing Committee(CMC), Hong Kong Dragon Airlines, and Meat and Livestock Australia(MLA). Wrote monthly report, online and offline campaign planning, campaign reports, press release, official Sina Weibo content, etc. Took charge of media contact (inviting attendees and seeking opportunities for publishing), on-site assistance and coordination, social network account management, and weekly case study.

Responsible for projects preliminary planning, on-site assistance, client communication, press release writing, and film editing. Participated in the preparation and executive activities of a series of calligraphy, painting and photography exhibitions, such Beijing Spirit held by Beijing People's Broadcasting Station. Wrote program planing for 4 videos displayed in Kweichow Moutai Cultural Center regarding the history and evolution of Chinese liquor.

Participated in recording 4 TV programs. Responsible for copywriting and planning, writing lines for hosts, props preparation in the pre-production. Provided on-site assistance and engaged in voice-over writing and videos editing in the postproduction.