Selected as a 2024 Fellow for the Watson Institute Western Union Foundation Fellowship, an intensive and highly selective fellowship for social entrepreneurs supporting highly marginalized, refugee, or displaced communities to create systemic change.

At Potencia, we use technology to scale our volunteer tutoring services for adult immigrants in the U.S. The Potencia app, an equivalent of ClassPass for adult immigrants, will bring the access to real-human, tailored English language tutoring at the fingertips of immigrants.Why? In the US, 95% of over 25 million adults with limited English are not getting the language education they look for. The free or affordable options are either community classes with long waitlists or fixed schedules, or self-learning apps that don’t offer the real-person practice that helps immigrants build confidence and thrive in the community. Potencia is working to change this situation.At Potencia, we believe language is at its core human, and we will leverage technology, including AI, to amplify humanity.

A selective fellowship program for early-career nonprofit professionals.

One of 130+ cohort members selected among 1000+ applications to participate a three-month growth accelerator.

• Plan, execute, and track the performance of account-based, personalized content, landing pages, email marketing campaigns, and nurturing workflows for North America target companies• Collaborate with cross-functional teams including strategy, sales, customer success, and creative studio to define, create, and execute all marketing content such as emails and videos• Perform email data analysis to identify new operations principles and insights to improve campaign performance• Analyze the digital strategies of target customers and provide strategic go-to-market insights for senior leadership• Build and scale-up HubSpot automation such as workflows through data-driven massive de-duplication

• Reporting to the Manager of Marketing and Communications• Managed and updated the database that includes over 1,300 alumni and students on HubSpot• Created and edited Gordon institute’s social media contents, including event photos, Instagram stories, and posts

• Conducted research on “consumer perceptions on emoticons” through an online consumer survey using Qualtrics and data entry, cleansing, and SPSS analysis for over 5,000 customer message histories• Designed symbols as experimental samples for the behavioral study on consumer perceptions on product logos

• Improved average sales of API products by 10% by analyzing the consumer purchasing data of the past two years to forecast buying preferences and produce a marketing strategy on homepage directed advertising• Responsible for content marketing and improved the number of the company’s social media follower by 42%• Improved homepage of JD.com by suggesting a banner-style advertisement and the listing order of goods• Organized marketing business meetings and communications lines among potential suppliers and partners