- Involved in digital marketing strategies across 7 Southeast Asian 3C manufacturing markets, coordinating cross-functional teams, tracking milestones, and contributing to marketing launch campaigns for 5 new mobile phones.- Negotiated with Vietnamese market cooperation and signed 10 contracts, building robust relationships with suppliers a global team of 50+ colleagues.- Managed social media content calendars, content assets, and engagement tracking.

- Supported the think tank project, creating monthly cutting-edge strategy reports in FMCG and consumer electronics industries, focusing on media, branding, and marketing strategy.- Conducted in-depth analysis of Internet user behavior using data detection platforms and used Excel to produce user research reports for different mainstream media platforms based on dimensions such as crowds, media behavior, TGI, and user habits.- Collected and integrated daily advertising information of competing products, monitored industry trends, and followed dynamic media reports.