Yu Ya Cheng Email & Phone Number

Boston, Ma, Us

Needham, Massachusetts, United States

Taoyuan City, Taiwan

Responsibilities:Developed and executed CMF strategies that aligned with seasonal commercial goals and customer insights.Designed and implemented visually engaging and strategically planned displays within the retail environment.Utilized scenario planning to anticipate and address customer behavior and preferences.Applied commercial strategies to ensure displays drove customer engagement and sales.Employed 3D rendering software (Revit/ AutoCAD) to plan and visualize display concepts.Achievements:Successfully enhanced the customer experience through innovative CMF solutions and physical displays.Increased customer engagement and sales by implementing data-driven display designs.Collaborated with cross-functional teams to ensure cohesive brand presentation and commercial success.

Tainan City, Taiwan

Responsibilities:Focused on service design, customer preference research, and experience design within the senior hospital user experience team.Conducted primary research and hold user engaging workshops in the medical environment to gather insights on patient and staff needs and preferences.Translated research findings into innovative service design solutions to enhance the hospital experience for patients and staff.Visualize and illustrate stakeholders into personas for design methods usageAchievements:Utilized research-driven insights to develop solutions that addressed key needs and preferences within the hospital environment.Collaborated with multidisciplinary teams to implement and refine service design strategies, contributing to a higher standard of care and operational efficiency.

Tainan City, Taiwan

Responsibilities:Assisted in the 2D and 3D design processes for a studio specializing in luxury, elegant, and industrially manufacturable furniture.Conducted material research to inform design choices and ensure high-quality, sustainable outcomes.Developed concept proposals, contributing to the creative process and refinement of design ideas.Participated in prototyping, transforming concepts into tangible products and ensuring manufacturability.

Tainan City, Taiwan

Responsibilities:- Assisted in product design, graphic design, and curating projects for a leading product design consultancy in Taiwan.- Contributed design proposals to industry partners(Oval Stationary/ Leedarson/ National Taiwan Craft Research and Development Institute), collaborating closely with the team to develop innovative solutions.Achievements:- Created 2D and 3D render visualizations for various product designs, enhancing presentation and communication of design concepts.- Designed wayfinding systems, improving navigation and user experience in diverse environments.Conducted commercial strategy and market research to inform design decisions and support client projects.- Developed visual graphic designs for exhibitions, contributing to successful and engaging presentations.

Master Of Arts - Ma, Design And Applied Arts, 1

Education record

Product Design