Just Chill is an innovative sleep solutions brand combating stress-induced insomnia. It blends emotionally-resonant designs with cutting-edge materials to enhance sleep quality.As CEO of Just Chill, I led brand development from concept to market success. I drove product innovation, merging advanced materials with emotional design. I crafted marketing strategies leveraging social media, resulting in rapid user growth and strong brand loyalty.Under my leadership, Just Chill became a top sleep brand for Chinese consumers, achieving #1 sales in our category on Tmall, TikTok, and JD. Our innovative sleep solutions earned international acclaim, winning both RedDot and iF Design Awards for product excellence.

Xin Shi Xiang(The Fair) is a leading Chinese new media company with 30 million followers. It specializes in innovative social media content production and brand marketing for the digital age.As the co-founder of Xin Shi Xiang, I lead our team in crafting powerful content that strikes emotional chords, sparking nationwide conversations on vital issues. This approach has cemented our status as a thought leader in China's digital sphere.

Jumei is a Chinese e-commerce company. Its products mainly consist of beauty products. On March 2014, Jumei went public on the NYSE, valued at a high of US $3 billion.As GM of Mobile Division, I led Jumei's shift to mobile-first e-commerce. I managed a 200-person team for app development, UX optimization, and marketing. My role involved overseeing product innovation, enhancing app functionality, and implementing strategies to boost user engagement and mobile sales.

Jiepang was China's leading LBS app, peaked at 300,000 DAU. This pioneering social media app gained widespread success, partnering exclusively with 200+ globally recognized brands(Coca-Cola, Starbucks, Nike, etc).As cofounder and CPO, I led product vision, strategy, and development. I managed multiple teams including product design, engineering, and operations. I also represented the company at industry events and to key stakeholders.