· Planning and managing LinkedIn and Tencent ads· Creating and managing company LinkedIn profile· Conducting keyword research and managing website SEO· Planning and creating content that resonates with the target audience· Optimizing company's overall online presence

SEO & Link Building:· Carrying out keyword research, link building, and local SEO projects.· Auditing client's website and assisting in tracking setup.PPC (SEM):· Managing, optimizing, and analyzing clients' paid ads campaigns (Google Ads, Bing, Facebook Ads, Yahoo, etc.).· Setting up tracking for clients.· Assisting in or executing landing page design and creation.Content:· Creating content for Spectrum Group Online and its clientele, including promotional materials, tutorial videos, blog posts, social media posts, and infographics.Social Media:· Managing Spectrum Group Online's social media presence, including Facebook, Twitter, and LinkedIn.Project Management:· Managing meeting appointments, including making reservations, sending reminders, minute taking, and managing archives.· Creating timelines and tasks for projects, and following up regarding project progress and outstanding tasks.

· Refining existing brand strategy and blueprinting a matching overall social strategy to position Nooie as the emerging star in the Smart Home industry· Defining a consistent brand voice across all current social channels, and adapting that voice to each channel's unique audience profile and user behaviors· Establishing a robust, engaging, and rapidly-expanding social presence on Facebook, Instagram, Twitter, and YouTube, while pipelining for testing new channels including Pinterest, Reddit, etc.· Mentoring a full-time social specialist on social tactics execution, routine maintenance, and handling customer service requests coming in via social

· Managed Company's Twitter and Facebook: brought up the number of Twitter audiences by 12.8% in one month; improved the first-24-hour engagement rate to the range of 5%-10%· Lead the preparation of one of the company's crowd-funding campaigns: compared the pros-and-cons of different platforms; created content and strategies; planned relevant marketing activities· Assisted in revising corporate branding/positioning strategies and business plan

· Conducted marketing research and analyses of McRoskey’s print media, social media, events, and sponsorships· Produced two videos for McRoskey’s email newsletters; managed company Facebook page· Organized 3 community events; collected attendee’s demographic information and constructed metrics for the evaluation of event effectiveness

· Housekeeping: cleaned VD rooms with an average speed of <1 hr/VD; studied floor management under the Assistant Housekeeping Manager· Front-office: handled reception and administration duties, including greeting and checking in/out guests, answering phones and queries, taking reservations, and sorting and distributing mails, etc.

· Composed the marketing plan for the fiscal year of 2015· Managed company Facebook, Twitter, and Pinterest; doubled organic Facebook likes in 2 months· Designed and revised company marketing materials (posters, business cards, flyers, brochures, etc.)· Contacted over 20 local food bloggers to gain media exposure. Wrote PR for a Kickstarter campaign in concert with two other MBA students· Raised $5,000 via Kiva; assisted in preparing and promoting a $10,000 Kickstarter campaign

· Mastered the production of all items on the beverage menu (>30 items) in 2 weeks· Earned positive feedback from customers and the supervisor, built good connections with coworkers· Multi-tasked with high efficiency and quality during busy hours

· Greeted customers, took orders and served food and beverages to patrons with full passion; actively listened to customer needs and always ensured that they are enjoying their meals· Nominated by the restaurant owner as the Star Employee of August