Yuan Li Email & Phone Number

Toronto, Ontario, Canada

Central 1 cooperatively empowers credit unions and small financial institutions who deliver banking choice to Canadians.

France

Paris Area, France

Main references: Hennessy, Lenovo, Allianz, AIG, European Commission, Jazz Pharmaceuticals On-going client advise: • Media relations and influencers' activations for clients from diverse industries, notably: tech, wine& spirit, insurance, healthcare. • Corporate program around clients' leadership team: success stories, brand saga, speaking engagement in strategic events (Medef, Women's Forum, etc.) • Coordination of global PR activity for international clients (> 10 countries)International business: • Responsible of international business of Wellcom agency, member of the PROI network New business : • Follow business leads and participation at tenders

Paris Area, France

• Definition of promotion and communication strategy to maximize the program‟s exposure:social media, website, emailing, banners, etc.• Definition and implementation of selection strategyMain achievement:• Website traffic increased by 50% compared to the previous year, conversion of visitorsfrom Facebook banners and emailing campaigns• Organisation of 5 Assessment Centre (80 participants in total)

Paris Area, France

• Strategic and operational consulting for luxury beauty & lifestyle brands• International E-Influence strategy elaboration and implementation• PR & digital content conception and creation (guidelines, videos, etc.)• On-going relation and coordination with clients and Budget management Major references: Fondation L‟Oréal, CHANEL Parfums Beauté, GuerlainMain achievement:• Strategic planning, elaboration for CHANEL Parfums Beauté‟s scientific brand platform• Successful identification of key E-influencers for six business units of L‟Oréal Paris• Strategic planning and E-PR activation for L’Oréal-Foundation-UNESCO For Women In Science Programme• E-PR activation for YSL Beauty, Viktor & Rolf fragrance, Guerlain‟s products‟ launch

Paris Area, France

• Editorial: featured company news writing, website daily management• Corporate editions: quarterly Corporate CSR newsletter, videos, brochures• Media relations & Publics relations management: 50th anniversary of French-Chinesediplomatic relations, execution of PR Plan with French and Chinese partnersMain achievement:• Launch of Corporate CSR newsletter to more than 2000 external stakeholders (NGOs,international institutions, local and regional partners, etc.)• More than 100 articles published in internal and external corporate website• Group CSR kit design and edition, making available to all employees• Conception, script writing and production of institutional video “At the heart of our CSR”

Paris Area, France

• Follow-up ATL/ BTL activities (from brief to final delivery)• Participation in the global print campaigns adaptation and launch in French market• Benchmarking of client‟s competitors „special operations, print and digital campaigns• Client annual brand book editing: new products launches and PR events

Paris Area, France

Fashion blog daily update: The L&A Diary• Social network management: Twitter, Facebook, Pinterest• Bilingual translation of the official website