Pin Yuan Email & Phone Number

Manchester, Gb

United Kingdom

Opencast is a highly skilled technology consultancy, specialising in work across government, global finance and growth enterprise, providing a range of digital consultancy and services.- DWP Health: Building the identity verification journey into Personal Independence Payment online application. I delivered quality research work on complex journeys under extreme tight timeline. - HMRC: Leading and implementing the research strategy from Discovery to Beta on building an API for… Show more Opencast is a highly skilled technology consultancy, specialising in work across government, global finance and growth enterprise, providing a range of digital consultancy and services.- DWP Health: Building the identity verification journey into Personal Independence Payment online application. I delivered quality research work on complex journeys under extreme tight timeline. - HMRC: Leading and implementing the research strategy from Discovery to Beta on building an API for 3rd party software providers. Show less

United Kingdom

Bamboo Builders is an educational social enterprise to empower young people becoming social entrepreneurs.I'm working with the co-founder and core members to:- Shape the train the trainer process by facilitating journey mapping and co-design workshops that identified key insights and opportunities, and developed new ideas.- Improve the end to end customer journey to acquire new customers.

Greater Manchester, England, United Kingdom

- Led both discovery and evaluative research including workshop facilitation, usability testing, in-depth interviews, contextual inquiry, card sort, survey, rapid prototyping, to inform new product launches, drive digital feature improvements on self-owned retail brands (MyProtein, Coggles, LookFantastic), native apps, and external clients.- Lead researcher on a complex digital product including over 15 features, planned and facilitated co-design workshops with senior stakeholders to… Show more - Led both discovery and evaluative research including workshop facilitation, usability testing, in-depth interviews, contextual inquiry, card sort, survey, rapid prototyping, to inform new product launches, drive digital feature improvements on self-owned retail brands (MyProtein, Coggles, LookFantastic), native apps, and external clients.- Lead researcher on a complex digital product including over 15 features, planned and facilitated co-design workshops with senior stakeholders to build personas and create a long-term research roadmap.- Managed key stakeholders by presenting research insights and organising cross-functional teams collaborations across UX & design, product and development teams. Show less

London, England, United Kingdom

A multidisciplinary programme using participatory research and service design to tackle humanitarian and ecological challenges.Course units: Design Research, Co-design for sustainable futures, Social Impact and Enterprise■ Southwark Council: tackling food insecurity for low-income single moms and large families- Led 25 user and expert in-depth interviews, 5 field research in food charities.- Created prototypes and led guerrilla co-design sessions with large families and… Show more A multidisciplinary programme using participatory research and service design to tackle humanitarian and ecological challenges.Course units: Design Research, Co-design for sustainable futures, Social Impact and Enterprise■ Southwark Council: tackling food insecurity for low-income single moms and large families- Led 25 user and expert in-depth interviews, 5 field research in food charities.- Created prototypes and led guerrilla co-design sessions with large families and single parents, processed the outputs of user research and analysed key findings.- Designed a storyboard and presented to over 50 council members, successfully adopted by the council in future garden projects for local communities.■ Service Design for African Caribbean families to prevent heart disease- Final shortlist: 2020 student service design challenge initiated by Philips Experience Design and IBM.- Led design research: card sorting, cultural probes with single moms, co-design usability sessions with families and experts.(dietician, council leaders and community kitchen)- Delivered a charitable service to help African and Caribbean young parents eat healthily on a budget, to reduce their future risk of having heart disease. - Created 4 reports and videos to present findings.- Tools: Journey Mapping, What if Scenario, Business Model Canvas, Service Blueprint, Value Proposition.■ Speculative co-design project: 2120 The adventure in a future of rewilding- Exhibited in London Design Festival. - Facilitated 7 remote co-design sessions with architect, scientists, farmers, sustainability officer at UK Green Building Council, rewilding leader in Norfolk.Outcome: https://giuliacapasso.wixsite.com/expedition-to-2120 Show less

Shanghai, China

■ Business strategy planning for 2 brands: TRIBE Organic restaurant, TRIBE Nutrition meal plan subscription service._ Collected and analyzed customer feedback to improve meal plan service._Led and executed 5 cross-brand collaboration events monthly, revenue increased at 152%._Solid relations with athletes ambassadors to build brand awareness for TRIBE Nutrition, which results in a 48% monthly sales growth._Pitched media interviews to increase TRIBE Nutrition exposure.

Shanghai, China

- Consumer insights research and analysis, brand strategy planning.- Clients: Unicharm, Mikimoto,Shiseido AUPRES, Estée Lauder, L'Oréal Group: Kiehl’s, Lancôme.■ Estée Lauder Conducted qualitative user interviews and competitor analysis for the best seller -ANR Family’s annual campaign. The whole project achieved over 200% for the original KPI.■ Unicharm SOFY - A Japanese leading hygiene product brand, delivered 6 sub-brands’ annual online and offline campaigns from… Show more - Consumer insights research and analysis, brand strategy planning.- Clients: Unicharm, Mikimoto,Shiseido AUPRES, Estée Lauder, L'Oréal Group: Kiehl’s, Lancôme.■ Estée Lauder Conducted qualitative user interviews and competitor analysis for the best seller -ANR Family’s annual campaign. The whole project achieved over 200% for the original KPI.■ Unicharm SOFY - A Japanese leading hygiene product brand, delivered 6 sub-brands’ annual online and offline campaigns from exploring consumer insights to strategy planning, to achieve sales target and deliver KPIs.- Analysed consumer behavior pattern and developed a marketing strategy foundation to all the global campaigns based on the consumer research in APAC. Show less

Shanghai, China

Shanghai, China

_World’s leading office retail company. Held and analyzed customer satisfaction survey every month and worked closely with sales department to increase sales performance.

Master Of Arts

Bachelor Of Management