Yuanting Chen Email & Phone Number

中国 上海市 黄浦区

Shanghai

Description of the Position: - Contributing to create a meaningful and impactful brand through rigorous analytics and inspired creativity. - Actively participating in the development of brand strategies for assigned clients, produce and integrate high quality end-product, develop trust-based relationship with day-to-day client contacts, support cross-department collaboration and together with our business team to enable development of existing and new clients. Detailed Responsibilities:Project Operation- Assisting Strategy Director to organize project flow, including brand management coordination, brand equity research, brand roadmap development and relevant qualitative and quantitative research with a great sense of accountability for project methodology and goal and in respect with time constraints.- Communicating with clients to understand and respond to their needs efficiently.- Assisting Strategy Director to take control of the report quality and run final report to clients.- Coordinating with other departments for cross-department projects.

N0. 55 Lockhart Road, Wanchai, Hong Kong

Project management Day to day project management, oversight of client’s engagement across industries.Marketing research analysisResearch on Western and Chinese brands, in various retail industries, Chinese culture and trends;Summarizing and analyzing qualitative consumer data,writing and formatting reports.Branding strategyChinese cultural auditing of brands in 360° communication;Sources of inspiration, conception & writing of brand platformE-learning video productionProviding content about social & cultural insights, Chinese consumer trends and brandsCreation & designBrand naming;Producing e-learning videos;Designing website, brochures and presentation material

中国 上海

VM guidelines translationProduct rotation consolidationSAP system managementVendor account management

Master Of Science (Ms), Marketing

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General