Yuanying (Mona) Mo Email & Phone Number

Boca Raton, FL, US

Documenting timeless memories for you.

Boca Raton, FL, US

After the successful practicum experience with Epoca International, I joined the company as an associate merchandising manager post-graduation, spearheading consumer product categories including food storage (bento boxes), coffee & tea, hydration, and electrics. My team and I bring new, viral, and best-selling products to US and international major retail.

Boca Raton, FL, US

• I led a team of 5 students and collaboratively created a pipeline that collects TikTok data through API and audio recognition Python packages, cleanses, and transforms text data with NLP techniques, and detects trends.
• Functioned as the point of contact between the student team and business sponsors. Organized, led, and documented weekly meetings to ensure a solid understanding of both domain and project objectives and update.
• Presented project results to C-level executives and a team of 30 employees through clear and impactful presentations.
• The pipeline was successfully integrated into the company’s existing analytics system for new product development.This is a summer experiential learning project.

• Collaborated with a team of 4 to conduct a competitor analysis of similar products and companies, identify key value propositions, develop SEO strategies, and design a branding style that effectively differentiates the.
• Created 2 detailed personas that accurately represented the target customer segments based on the research data collected. Utilized this information to provide actionable recommendations on branding and positioning for.
• Presented the research findings and strategies to the company's founders and received positive feedback. The strategies were successfully adopted and implemented for the official business launch.This is a summer.

• Created photos, videos, and graphic designs of the brewery, and its food, beer, and events as social media content catering to local consumers to promote the first craft brewery in the city.
• Developed and executed experiential marketing campaigns including pop-up beer stands and homebrew classes and engaged with the local community to increase brand awareness, brand recognition, and brand love.

Huizhou, Guangdong, China., CN

• Foryou Medical is a medical device manufacturer specializing in advanced wound care products.I drove customer success of 20 international business accounts throughout the entire customer lifecycle.
• Worked with international customers to understand their (OEM) product needs and create customized solutions with the internal R&D team.
• Responded to RFQs from Alibaba and Made In China and provided product demonstrations through video calls to convert leads into customers.
• Represented Foryou Medical at the 2020 China International Medical Equipment Fair (CMEF), Asia's largest medical devices fair. Solicited and networked with prospective clients, resulting in over 60 leads in 3.
• Created professional photos and videos of over 30 products catering to international buyers, demonstrating key products and features for the company website, e-commerce platform, and social media.
• Volunteered to provide portrait photography service to the sales team members to boost their online presence on LinkedIn.

Central, Hong Kong, HK

• Assisted the sales manager with team management and networking activities while learning different types of insurance products AIA offers and their unique benefits for customers of diverse backgrounds.
• Helped sales manager assess potential customers' needs, lifestyles, and financial backgrounds and customize financial products.
• Collected and analyzed sales representatives' monthly performance data, communicated the company's incentive programs to representatives, co-hosted daily meetings with the sales manager, and conducted performance.
• Identified sales representatives' challenges during the selling process and reported to the general sales administration for timely solutions.
• Organized the 2019 Q4 kickoff meeting for a team of 20 sales representatives. Brainstormed event theme and agenda with team managers. Booked venue, catering, awards, and trophies to recognize and celebrate professional.

• Designed and implemented market research studies to help the company assess business opportunities for Spanish learning products and services in Shenzhen, China, and recommended go-to-market strategies to help the.
• Interviewed staff from 15 language schools selected from various online search engines and analyzed surveys to identify insights about market demand, market entry barriers, marketing and pricing strategies, competitive.
• Connected with online study companies for potential partnership in developing and distributing Spanish learning programs.
• Created reports and recommended effective marketing strategies that mixed Spanish cultural learning with language learning to increase target audience interest.

Master Of Science - Ms, Marketing

Bachelor Of Science - Bs, Psychology

Certified Associate Data Analyst, Data Analytics