🧩 Developed and implemented a comprehensive design system for mentorship products, standardizing UI components and interaction patterns, improved design consistency, and reduced development time by 30%.✏️ Led the user research team at Empowered Future, developing comprehensive user test standards, and improved usability by 40%, enhancing overall user satisfaction and engagement with three products.

💡 Founded LYYL Design Studio to assist startup businesses in establishing their online platforms, providing tailored solutions to meet their unique needs. Acquired 6 loyal clients within the first 6 months.🚀 Led 4 client projects, aligning design plans with user needs and business objectives. These projects resulted in a 10% increase in product adoption and a 20% improvement in user retention for clients.📈  Conducted comprehensive user research and implemented interaction design, leading to a 20% improvement in NPS scores for clients.

• Redesigned the SaaS online course management platform for 'Aces Education', resulting in an 80% improvement in course delivery user experience and a substantial boost in intellectual property security.• Delivered UX Design course for 50+ undergraduate students, provided detailed UX design guidance that improved their design skills, and contributed to a course average GPA of 3.5.• Mentored one-on-one sessions for 5 students, on enhancing project outcomes and portfolio quality, which led to an increase in their acceptance rates into prestigious design postgraduate programs.

• Improved the user experience design for three key features of the Midea Air Conditioner App, contributing to its market success and adoption by over ten million users.• Optimized the air conditioner issue diagnosis feature, resulting in a 30% decrease in user frustration and higher product usability.• Reduced development time by 30% by swiftly developing and launching a clickable prototype for new control features in two weeks, showcasing efficient design execution.

• Applied SQL tool to track performance metrics within various platforms and identify trends, develop growth strategies to increase user base and market share, resulting in a 100 thousand increase in market exposure for mobile games - Love Fantasy and Puppy Town.• Developed A/B testing and other experiments to validate hypotheses and measure the impact of changes on key metrics, driving a 10% boost in conversion rates.• Design and implement strategies to enhance user engagement and retention, including in-app messaging, and push notifications, resulting in a 15% improvement in user engagement.

• Orchestrated branding for Tencent’s PUBG and League of Legends mobile game, leveraging extensive market research to achieve over 1 billion exposure.• Led targeted market analysis to inform strategic decisions, significantly enhancing exposure through key eSports events, including a PUBG landmark campaign that achieved over 5 million online and offline exposures.• Expanded the Tencent Interactive Entertainment University Alliance, recruiting 30+ members and boosting community engagement.