Yub Lee Email and Phone Number

2020-2021 | Hyundai Motor Group - Design System 2.0 for Mobile Apps: Hyundai Bluelink, KIA Connect, Genesis-• Built a design system that considers function expansion• Redefined Design System of typography through mass production app analysis. • Created new components and system libraries, and updated guideline documents.2020 | Samsung Electronics - Global Website Revamp Project-• Involved in the Cart+Checkout team - participated in the process of identifying problems and improving the experience of the overall purchase journey.• Rapid hi-fi interactive prototyping(GNB, PD, Cart+Checkout Etc.).• Composed the interaction FRD(Function Requirements Document).

2020 | Samsung Daily UX: Finding User’s needs and suggesting content for Samsung Daily.-• Worked as Project Manager for co-op team• Discovered what purpose and expectations Gen Zers have and which content is attractive when they are going to enter -1 page on mobile.• Proposed content consumption scenario based on personalization and cross content experience.

2019 | A Survey of Artists in Sejong City-• Created Visual Concept.• Lead a Data Visualization Team: Visualized Qualitative Data, Interview, Pictogram, Chart etc.

2018 | Scenarios required for GEN Zers' mobile camera UX: A Study on the Characteristics of Fun Content for GEN Zers-• Created framework for content production and consumption analysis on GEN Zers. • Lead an User Interview team: Interviewed about Gen Zers’ behavior of smartphone usage and recognition of Samsung mobile camera.