Yuchen Liu Email & Phone Number

• End-to-End Design Expertise: Managed design lifecycle, from ideation to implementation, ensuring seamless user experiences.
• Strategic Design Execution: Led meticulous design processes. Utilized research, analytics, and feedback to inform design decisions, iterating and optimizing products for maximum impact. Aligned design strategies with.
• Collaborative Cross-Functional: Fostered collaboration across teams and facilitated design sessions to develop solutions rooted in stakeholder feedback, driving iterative improvement and product innovation.
• UX Enhancement: Revamped product information architecture & user experience based on research and usability testing insights, enhancing client satisfaction and retention.
• Design System Implementation: Established and implemented UI visual design system, optimizing user interactions and ensuring consistency across product ecosystem.

New York, US

• Managed the end-to-end SaaS product UI & UX design.
• Crafted user-centric design from user flow wireframes to interactive prototypes.
• Formulated and executed a compelling brand identity, including visual assets, style guides, and marketing materials, contributing to a consistent and impactful brand image.
• Operated the design and coding of the company's public websites, ensuring a cohesive and user-friendly online presence.

Greater New York City Area

• Managed the whole-system design of the product's user experience and user interfaces.
• Executed a seamless design process. Created from responsive user flow wireframes to interactive prototypes, from low fidelity ideation versions to high fidelity ready-to-implement design exports.
• Collaborated cross-functionally and conducted design sessions. Developed solutions iteratively rooted in stakeholder's and user's real needs.
• Reimagined the information architecture and user experience, implemented findings from research and usability testing, leading to a significant enhancement in client satisfaction and retention.
• Established and implemented a comprehensive UI visual design system, optimizing user interactions.

Hong Kong, China

• Contributed to three rebranding design and digital product’s design cases.
• Collaborated with team members to conduct user, market, and competitor research, problem definition. Designed visual identities.
• Developed product strategies and presented final deliverables to clients.
• Led the creation and design of 3D mascot motion graphics for a client.

New York, US

• Developed interactive websites and data visualization for clients.
• Collaborated with clients and internal team member to execute the end-to-end design process.
• Optimized websites interactions and Implemented visual identities to align with branding for products & campaigns.

New York, US

• Created signage system, graphic identity products.
• Designed various posters for events.
• Information collecting and visualizing for social media and email campaign.

Shanghai City, China

• Collaborated with creative teams and Contributed in brainstorming workshops.
• Developed advertising and event campaigns, crafted responsive experiences, and designed user journeys.
• Created branding identities and visual assets, including packaging designs and mockups for clients, such as Hershey.
• Designed a reception party for client CHIVAS' new product launch.

Beijing City, China

Participated in the “Outlook of 2014” TV show, from scheme, interviews, arrangements, shooting to editing and advertising.Also worked on the ICE TERRA company’s website and visual identities development.

Bfa, Communication Design

Pre-College, Art & Design

Activities and Societies: Pre-College Program in Art and Design