Yu-Cheng (Max) Chu Email & Phone Number

台灣 台北市

Taipei City, Taiwan

Focus on user experience and delivery end-to-end digital product rollout/enhancement plan to provide corporate clients with better user experience in cash and trade product offering via the bank’s online and mobile banking platforms.• Driving Channel Digitization – Manage and responsible for country performance in corporate digital channels (DBS IDEAL and IDEAL Mobile), such as new user subscription, client active usage, cash product utilization from digital channels.• Product Development – Evaluate and launch new channel functions and solutions in compliance with regulations, such as digital token (soft token), new UI design, biometric authentication for better banking experience.• Product Commercialization – Plan for internal and external commercialization activities, including product road show, product training, pricing strategy, client events, and press release, to improve product exposure and market awareness.• Product Risk Management – Oversee frequent changes in local regulations and ensure regulatory gaps can be identified and mitigated timely to avoid potential business impacts.

Taipei City, Taiwan

Manage and delivery digital channel and cash product in alignment with global objectives for the product lines, including financial and non-financial performance, enhancement of capabilities, and oversight of risks and governance.• Driving Channel Digitization - Develop digitization strategy and initiatives across segments for driving digitization, improving utilization of internet banking platform and reducing bank’s manual transaction by 34%.• Product Development - Launch new digital products and solutions in local market, including enabling the new generation of SCB’s internet banking platform and developing business plan for Host-to-Host service in line with local regulations.• Product Commercialization - Lead digital channel commercialization, by managing product guidelines, performing product training, and pitching deals jointly with sales and relationship managers to seize business opportunity.• Product Enhancement - Enhance user experience in digital channels, by organizing client training events, localizing Group’s digital platforms, updating user guides, and escalating system issues and tracking enhancement schedule.• Product Risk Management - Oversee potential regulatory gaps, ensuring regulatory gaps can be identified and mitigated timely by communicating with internal Legal & Compliance and external regulators to avoid possible business impacts.

Taipei City, Taiwan

Enrolled in Standard Chartered Bank’s International Graduate Program and rotated across various segments and teams, including Transactions Banking Sales team, Product team, Operations and Client Service Group.• Sales Support - Participated in Sales initiatives and supported the communication between different segments.• Process Enhancement - Took charge of operation process flow enhancement and built up resource estimation model, improving operation’s efficiency and ensuring resource can be sufficient and also fully justified.• Business Planning - Supported Transaction Banking business planning, coordinated monthly regional business reviews, and developed budget forecast model for Sales initiatives.

Taipei City, Taiwan

Analyzed financial and credit quality to prepare comprehensive analyses about corporate applicants; assisted Relationship Manager in presenting credit requests to credit risk teams and managing customer relationships.• Client Relationship Management - Took charge of 55 corporate clients, maintained client relationship, and dealt with loan applications approaching over USD 106 million to bring in over USD 4 million of annual revenue.• New Business Exploration - Approached new business opportunity and finished assessment reports of 13 new clients, brought in approximately USD 10 million of new loans, and assisted relationship manager to win Best Efficiency Award.• Real Estate Appraisal - Appraised collaterals, including nearly 70 real estates with market value of USD 140 million.

Taipei City, Taiwan

Master Of Science (Ms), Finance

• Merit Scholarship Recipient | GMAT:760 • Member : Simon Pricing Club

Bachelor Of Business Administration (B.B.A.), Finance