Yu-Chien Sun Email & Phone Number

Ann Arbor, Michigan, United States

Ann Arbor, Michigan, United States

Ann Arbor, Michigan, United States

• Spearheaded and conducted 3 interviews with stakeholders to identify research strategies and define the problem space.• Transformed user stories and research insights into design solutions that help the institute in better distributing information.

Taipei City, Taiwan

Mobile• Collaborate with engineering, marketing, design, legal, and customer success teams to meet users’ needs through product development.• Improved Google Play review from 3.2 to 4.3 and App Store review from 3.7 to 4.1 with user-centered information architecture and an easy-to-use interface; hit a new record high on the new version launching day.• Created the first design system and UX writing guidelines with UI designers for the company.Website• Led the development of a car subscription website, covering product positioning, user research, andpricing strategy. Created user stories, wireframes, user flows to inform engineers and designers. Conducted user interviews and usability testing to improve user experience.• Redesigned website UI/UX to improve customer experience and sales funnel, increasing visits by 300%.• Cooperated with engineers to develop a recurring transaction function, increasing customer retention by 200% and saving 70% of the time on payment collections.

Taipei City, Taiwan

Backer-Founder is the leading crowdfunding consultancy in Asia, offering full crowdfunding services and create localized marketing strategies and content, helping 200+ campaigns raise over 48 million USDhttps://en.backer-founder.com/Led a team of 4 to conduct go-to-market strategies for crowdfunding campaigns. Identified company strategies and implemented best practices on project work. Responsible for training, supervision, and assigning projects to project specialists. Reported to company director and clients directly.• Directed and executed 20+ crowdfunding campaigns from scratch, including technology, film & video, design, and online course, raising over 4.3 million USD globally from 20,000+ people• Oversaw all aspects of campaigns, including product and price positioning, budget planning, advertising, and performance analysis, etc.• Managed 10+ campaigns with budgets of more than 200K USD, raising over 1.5M USD, exceeding 850% sales target.• Increased group profits by 202% by utilizing an operating system to evaluate products' cost-effectiveness and profitability.• Consulted and tailored market-entry strategies for 20+ global clients.

Conducted integrated marketing strategies for crowdfunding campaigns, including market research, pre-launch testing, competitive product analysis, cost structure analysis, budget planning, advertising, and community management, etc.• Planned and executed online advertisements for 10+ crowdfunding campaigns, using analytics tools, including Facebook, Google Ads, Google Analytics, and SEO.• Spearheaded integrated marketing plans through Facebook ads, e-newsletter, influencers, and PR for Xiao-Wa robot vacuum; the project was the highest-funded tech crowdfunding project in 2018 in Taiwan at 1.2M USD.• Planned and performed pre-launch testing for a mattress crowdfunding campaign, achieving a 9.5% lead conversion rate; the project was the highest-funded design crowdfunding project in 2018 in Taiwan at 733K USD.• Executed Facebook Ads for UPstage360 smart speaker global crowdfunding campaign, achieving ROAS over 9 and exceeded sales target by 388K USD; the project was selected as Project We Love on Kickstarter.

Taiwan

• Assisted Meet Startups Gathering (100+ participants) every month• Participated in various startups conferences to reach our potential candidates, clients, and partners• Interviewed startups and wrote reports, attracting over 10,000 views

Master'S Degree, Ux Research And Design, 4.0/4.0

Bachelor'S Degree, Political Science And Government

• Academic Excellence Award (top 5% in the department, Fall 2016) • Creativity and Entrepreneurship Program • Courses selected: Design.

Exchange Student

Courses selected: • Critically Thinking • Psychology