Giorgio Armani BeautyLuxury Division

Manage all digital, PR and eCommerce/eTailer performances.-Plan and execute 360 marketing campaign strategies to reach sales goal-Oversee all digital performances (web traffic, owned/earned/paid social media performances and influencer metrics) to achieve annual reach goals and build brand awareness-Build media presence through PR events and media/influencer relationship building to become No.1 player for SOV (Sound of Voice) in brow category since 2018-Launch brand.com (owned eCommerce) + APP in 2019 and reach 200% sales target during launch-Successfully secured 1 year partnership with powerhouse influencer and created 8.1M impressions for brand

Sit with Dani is a beauty, fashion and lifestyle focused channel with 38,000+ subscribers-Produce and film relevant content twice a week for channel “Sit with Dani” -Work with brands and sponsors to create promotional video campaigns (brands include Kiehls, Origins etc.) -Monitor and manage growth on social medias: YouTube(20K), Instagram(4K) and Facebook(2K)-Increase viewership by developing deep understanding of online trends and beauty, fashion marketing

-Marketing and branding for Peter Thomas Roth in Taiwan-Overlook sales and promotion both online and offline-Manage Ecommerce stores including Momo shop Taiwan-Liaise with department stores and retailers to run monthly promotions-Manage annual to monthly orders from the US-Work closely with online influencers, fashion bloggers, celebrities to create recognizable brand image -Direct social media campaigns including running ad campaigns for Facebook

•Marketing and Sales-Liaise with department stores and retailers to run monthly promotions online and offline-Work closely with online influencers, fashion bloggers, celebrities to create recognizable brand image-Plan and host annual VIP events -Opened 2 store for start up fashion jewelry brand "Jewelrywood" in 2014 -Manage email and text listing •Ecommerce Management-Manage multiple ecommerce sites -Tracking inventories and preforming Quality Checks-Create content for website including writing product description •Social Media Marketing -Manage Social Media & Email calendars-Create contents for Facebook, Instagram, YouTube etc.-Direct social media campaigns including running ad campaigns for Facebook-Analyse data using Facebook Power Editor and Google Analytics-Conduct monthly performance report

Takau.Co.Ltd is a product design and manufacture company that specializes in fashion jewelry design and production.Responsibilities:•Head designer of OED/ODM projects.-Design seasonal female and male jewelry collections for clients such as Aigner, Escada etc. -Liaising with manufacturing factories to create best possible products-Conduct seasonal trend research. Trends include jewelry, fashion and textile-Quality check manufactured products •Direct annual merchandise plan-Conduct annual merchandise design and production plans to meet customers'​ needs-Attend annual jewelry shows including Baselworld and Hong Kong Jewelry & Gem fair•Supervise all brand visuals and graphic communications-Designing 2 store fronts and display for private label "Jewelrywood"-Create advertisements and editorials to be advertised in magazines such as Vogue Taiwan etc.-Design Visual merchandises