Yuda Sagman

Yuda Sagman Email and Phone Number

Strategy Partner @ Decentra | Creative Strategy, Brand Communication @ Decentra
Yuda Sagman's Location
Barcelona, Catalonia, Spain, Spain
About Yuda Sagman

Yuda Sagman is a Strategy Partner @ Decentra | Creative Strategy, Brand Communication at Decentra. He possess expertise in digital strategy, advertising, online advertising, marketing communications, strategy and 11 more skills. He is proficient in Spanish and English. Colleagues describe him as "I had the pleasure work with Yuda on a wide range of global to local brands, from FMCG to finance. With his strong analytical skills and inquisitive thinking he quickly gets to the bottom of the business dynamics and clearly defines the challenge and/or the opportunity the communication needs to address. Yuda's ownership, drive and energy (especially when he's on stage, presenting) makes him a great strategic mind and a dear colleague to work with. " and "I had the pleasure of working with Yuda for about 2 years when he was still quite new to his role. He showed great devotion to his job and was both inquisitive and hard working. He also showed the rarer ability to think beyond communications positionings to business applications and potential projects that clients could consider to expand their operations and to give added dimensions to comms ideas. He has since grown quickly in stature and gained an impressively broad experience first… Show more"

Yuda Sagman's Current Company Details
Decentra

Decentra

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Strategy Partner @ Decentra | Creative Strategy, Brand Communication
Yuda Sagman Work Experience Details
  • Decentra
    Strategy Partner
    Decentra Oct 2023 - Present
    Barcelona, Catalonia, Spain
  • Ogilvyes
    Senior Strategic Planner
    Ogilvyes Aug 2021 - Apr 2023
    Madrid, Community Of Madrid, Spain
  • Ogilvyes
    Senior Strategic Planner
    Ogilvyes Feb 2018 - Aug 2021
    Barcelona Area, Spain
  • Manajans / Jwt
    Director Of Strategy
    Manajans / Jwt Feb 2014 - Mar 2017
    Istanbul, Turkey
    Leading strategies on top global and local brands including: Shell, Elidor (Sunsilk), Rexona (Sure), Algida (Frigo), Media Markt, Turkish Economy Bank (TEB), BKM (The Interbank Card Center), Bosch, Turkcell Youth Segment (gnçtrkcll), Anadolu Efes (Bomonti, Kozel,), and Kidzania.Leading and presenting strategy on new business. Won 2 Gold, 1 Silver, 5 Bronze Effie Awards for the campaigns of Elidor, Rexona, Turkcell, Algida and Shell. Helped JWT Istanbul become Europe’s 4th… Show more Leading strategies on top global and local brands including: Shell, Elidor (Sunsilk), Rexona (Sure), Algida (Frigo), Media Markt, Turkish Economy Bank (TEB), BKM (The Interbank Card Center), Bosch, Turkcell Youth Segment (gnçtrkcll), Anadolu Efes (Bomonti, Kozel,), and Kidzania.Leading and presenting strategy on new business. Won 2 Gold, 1 Silver, 5 Bronze Effie Awards for the campaigns of Elidor, Rexona, Turkcell, Algida and Shell. Helped JWT Istanbul become Europe’s 4th and the world’s 18th Most Effective Agency in WARC’s Effectiveness Index. Show less
  • Ogilvy & Mather
    Head Of Strategic Planning
    Ogilvy & Mather Mar 2012 - Oct 2013
    Istanbul, Turkey
    Heading up strategic planning, developing integrated strategies for key accounts: Coca Cola (Cappy, Fanta, Sprite, Coke Zero, Fuse Tea), Ford, BP, Numil (Aptamil, Bebelac, Lactamil), Philips, Kimberly Klark (Kotex, Huggies), Turk Telekom Mobile (Germany) and Unilever (Dove).Leading strategy on new business and contributing to global pitches.Contributing to Ogilvy’s global whitepapers & reports.
  • Ogilvy & Mather
    Strategic Planner
    Ogilvy & Mather Mar 2010 - Mar 2012
    Istanbul, Turkey
    Responsible for planning on local and international accounts: Ford, Kraft (Milka, Tang), Bingo, Sprite, AğaoğluAuthor of the following Effie Cases:Bingo Zamane Anneleri ve Kızları Bronze Effie, 2011 Ağaoğlu MyWorld Europe Bronze Effie, 2011
  • Adinteractive
    Digital Strategy Planner
    Adinteractive Jul 2009 - Mar 2010
    Istanbul
    Digital communication strategy and new business development.Accounts: Unilever (Lipton, Knorr), Microsoft, İş Bankası, Dr. Oetker.
  • Medina Turgul Ddb Reklam Hizm. Tic.Ve San. A.Ş.
    Strategic Planner
    Medina Turgul Ddb Reklam Hizm. Tic.Ve San. A.Ş. Jul 2006 - Jul 2009
    Istanbul, Turkey
    Responsible for planning on global and national accounts. (Ülker, Unilever, Johnson & Johnson, Henkel, Milliyet, Petrol Ofisi)Key responsibilities:- Analyzing the client’s business and determining the communication opportunity through consumer insight generation- Writing the creative brief based on the relevant consumer insight- Working with the creative team on developing advertising concepts & ideas, and ensuring that the creative output is on-brief-… Show more Responsible for planning on global and national accounts. (Ülker, Unilever, Johnson & Johnson, Henkel, Milliyet, Petrol Ofisi)Key responsibilities:- Analyzing the client’s business and determining the communication opportunity through consumer insight generation- Writing the creative brief based on the relevant consumer insight- Working with the creative team on developing advertising concepts & ideas, and ensuring that the creative output is on-brief- Planning 360º communication activities. (Experiential marketing, digital, new media…) Show less

Yuda Sagman Skills

Digital Strategy Advertising Online Advertising Marketing Communications Strategy Integrated Marketing Creative Strategy New Media Digital Media Marketing Strategy Marketing Customer Insight New Business Development Mobile Marketing Online Marketing Creative Direction

Yuda Sagman Education Details

Frequently Asked Questions about Yuda Sagman

What company does Yuda Sagman work for?

Yuda Sagman works for Decentra

What is Yuda Sagman's role at the current company?

Yuda Sagman's current role is Strategy Partner @ Decentra | Creative Strategy, Brand Communication.

What schools did Yuda Sagman attend?

Yuda Sagman attended Dokuz Eylul University, İzmir Atatürk Lisesi.

What are some of Yuda Sagman's interests?

Yuda Sagman has interest in Cool Hunting, Entrepreneurship, Guerilla Marketing, Web Start Ups, Advertising, Music, Trend Spotting, New Business Ideas, New Media, Digital Advertising.

What skills is Yuda Sagman known for?

Yuda Sagman has skills like Digital Strategy, Advertising, Online Advertising, Marketing Communications, Strategy, Integrated Marketing, Creative Strategy, New Media, Digital Media, Marketing Strategy, Marketing, Customer Insight.

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