David (Dong Ho) Yu Email & Phone Number

Palo Alto, California, United States

- Leading the final stages of a transformative partnership negotiation with Samsung, projected to significantly enhance the Direct Download feature on Samsung devices, allowing users to install mobile applications directly without the need for an app store. - Orchestrating a complex agreement with Samsung to expand App Recommendation and Direct Download services, targeting a delivery commitment valued at $1 billion over four years across strategic global markets including Europe (Bouygues… Show more - Leading the final stages of a transformative partnership negotiation with Samsung, projected to significantly enhance the Direct Download feature on Samsung devices, allowing users to install mobile applications directly without the need for an app store. - Orchestrating a complex agreement with Samsung to expand App Recommendation and Direct Download services, targeting a delivery commitment valued at $1 billion over four years across strategic global markets including Europe (Bouygues Telecom), Africa (MTN Telecom) and Latin America. - Directing collaboration with Samsung Electronics America's Digital Marketing team to pilot Mobile Enhancement products through AppLovin's app ecosystem for targeted marketing tests, diversifying online channels to boost market penetration and consumer engagement. - Overseeing the Array team’s partnerships, including initiatives with TikTok and KRAFTON, to widen the distribution and enhance the visibility of mobile applications in the lucrative U.S. market. Show less

Palo Alto, California, United States

- Led the development and execution of the Discovery partnership with Samsung, engaging actively with multiple teams within Samsung's Mobile Experience Division-including the Global Strategic Partnership, Samsung Health, and Samsung Wallet teams—to integrate mobile linking and attribution services and conduct thorough business opportunity assessments at Samsung headquarters. - Organized and led two executive-level meetings at Branch headquarters with Samsung’s Executive Vice Presidents to… Show more - Led the development and execution of the Discovery partnership with Samsung, engaging actively with multiple teams within Samsung's Mobile Experience Division-including the Global Strategic Partnership, Samsung Health, and Samsung Wallet teams—to integrate mobile linking and attribution services and conduct thorough business opportunity assessments at Samsung headquarters. - Organized and led two executive-level meetings at Branch headquarters with Samsung’s Executive Vice Presidents to strategize and advance the Discovery partnership, significantly contributing to the development of new business opportunities. Show less

Palo Alto, California, United States

Plano, Texas, United States

- Spearheaded the Mobile Enhancement and IoT business, leading initiatives that positioned the company as the first subsidiary in Samsung Electronics to surpass $1 billion in annual revenue by 2020, achieving a CAGR of 28% from 2019 to 2021. - Drove significant growth in the smartwatch and true wireless stereo markets through strategic innovations and expansions in retail and online sales channels. - Orchestrated the U.S. market strategy for new products including the Galaxy Watches and… Show more - Spearheaded the Mobile Enhancement and IoT business, leading initiatives that positioned the company as the first subsidiary in Samsung Electronics to surpass $1 billion in annual revenue by 2020, achieving a CAGR of 28% from 2019 to 2021. - Drove significant growth in the smartwatch and true wireless stereo markets through strategic innovations and expansions in retail and online sales channels. - Orchestrated the U.S. market strategy for new products including the Galaxy Watches and Galaxy Buds, enhancing brand visibility and user engagement through strategic partnerships with industry giants like Under Armour and Harman Kardon. - Revamped Samsung’s e-commerce strategy, introducing innovative sales programs that enhanced customer engagement and sales. Show less

Ridgefield Park, New Jersey, United States

- Spearheaded product strategy and market expansion for mobile computing and wearables, significantly enhancing product placement and sales across major U.S. carriers like Verizon, AT&T, T-Mobile, and Sprint. - Developed and executed comprehensive go-to-market strategies for premium and kid’s tablets, Galaxy Watches, and Galaxy Buds, establishing pricing structures and optimizing product lifecycle to solidify Samsung’s market dominance. - Enhanced retail merchandising and operational… Show more - Spearheaded product strategy and market expansion for mobile computing and wearables, significantly enhancing product placement and sales across major U.S. carriers like Verizon, AT&T, T-Mobile, and Sprint. - Developed and executed comprehensive go-to-market strategies for premium and kid’s tablets, Galaxy Watches, and Galaxy Buds, establishing pricing structures and optimizing product lifecycle to solidify Samsung’s market dominance. - Enhanced retail merchandising and operational efficiency in the smartwatch segment by partnering with major retailers such as Best Buy, Costco, Target, and Walmart, and leveraging direct shipments and market analysis to improve sales performance. Show less

Gyeonggi, South Korea

- Directed the strategic planning, launch, and lifecycle management of Samsung’s mobile product portfolio for North America, improving market penetration and customer retention through innovative service features and robust pricing strategies. - Led the crisis management of the Galaxy Note7 safety recall, ensuring regulatory compliance and maintaining brand integrity through effective coordination with R&D, Compliance, and Customer Service teams.

Gyeonggi, South Korea

- Oversaw the AT&T carrier business operations for smartphones and tablets, including pricing, promotion, marketing, and portfolio management, which contributed to achieving the top market share for smartphones within AT&T, surpassing Apple. - Developed and executed annual business management plans and led supply chain management operations, significantly enhancing the execution of go-to-market strategies for AT&T’s tablet business.

Gyeonggi, South Korea

- Directed the strategic planning and execution of North America's flagship smartphone portfolio, including the Galaxy and Note series, coordinating closely with R&D, Product Planning groups, and major U.S. carriers like Verizon, AT&T, T-Mobile, and Sprint. - Led high-level carrier meetings and national training for 1,500 field sales managers, significantly enhancing sales force effectiveness and support across major U.S. cities.

Gyeonggi, South Korea

- Spearheaded mobile phone product strategy and implementation for the Middle Eastern Region, working closely with local subsidiaries to coordinate training, services, and product launches tailored to regional market dynamics. - Orchestrated international strategy conferences and training sessions in Dubai, Istanbul, and São Paulo, enhancing regional sales strategies for multimedia and infotainment mobile devices. - Led high-level delegation meetings with major carriers like Vivo… Show more - Spearheaded mobile phone product strategy and implementation for the Middle Eastern Region, working closely with local subsidiaries to coordinate training, services, and product launches tailored to regional market dynamics. - Orchestrated international strategy conferences and training sessions in Dubai, Istanbul, and São Paulo, enhancing regional sales strategies for multimedia and infotainment mobile devices. - Led high-level delegation meetings with major carriers like Vivo, Claro, and TIM in Brazil, and conducted market-driven focus group studies to inform design and marketing strategies for flagship products. - Designed and implemented comprehensive training programs for new employees in the Global Product Management group, enhancing team capabilities and alignment with global strategy. Show less

Gyeonggi, South Korea

- Engineered and led design collaborations with renowned industrial designer Jasper Morrison and fashion icon Giorgio Armani, resulting in the creation of the JM Bar and Emporio Armani phones, showcasing innovative design and functionality. - Conducted mechanical design and analysis for foldable and sliding type phones, supervising production processes at manufacturing facilities in Shenzhen and Tianjin, China.

Business Certificate In Mays Business School

Master Of Engineering - Meng, Mechanical Engineering

Bachelor Of Engineering - Be, Mechanical Engineering

Education record

Master Of Engineering - Meng, Mechanical Engineering