Yue Hu Email & Phone Number

Auckland, New Zealand

Auckland, New Zealand

• Led the successful integration and delivery of the Mercury Trustpower website project within six months, collaborating with marketing, technology, and product delivery teams. Oversaw the launch of a 150+ page website and maintained post-launch responsibilities, including content planning, digital development roadmap, optimisation, and reporting.• Spearheaded user acquisition strategies and drove significant growth in web traffic by developing and executing the Sitecore product development roadmap with the Digital Experience team. Effectively translated complex information into user stories, managed backlogs, set priorities, and facilitated agile standups.• Designed and configured sophisticated personalised digital solutions across multiple channels by integrating platforms such as GA4, Databricks, Salesforce Marketing Cloud, and Interaction Studio. This resulted in improved campaign performance and enhanced user engagement.• Served as the website product manager, addressing and resolving technical issues to improve platform stability and user experience. Conducted rigorous pre-deployment checks to ensure high-quality releases and provided coaching and mentorship to team members, fostering skill development and performance enhancement.• Implemented and optimised content personalisation campaigns, including new customer onboarding, My Account activation, and product cross-selling, leading to improved engagement metrics and customer adoption rates.

Auckland, New Zealand

• Managed and optimised a new lead-generation website which drove up the site visits by 49% and led to a 19% increase in lead form submissions.• Generated new digital applications through email onboarding solutions by revitalising the email automation on user engagement.• Established content strategies across Facebook, Instagram, and WeChat for company initiatives, representing a 100%+ organic impression increase year over year. • Delivered Asian marketing strategies to generate sales leads through various marketing activities, including social campaigns and industry events.

China

• Planed and delivered digital marketing and e-commerce strategies to drive acquisition, product launches, and maintain customer retention. - Led the team to execute 4 product launch campaigns and initiatives through social media, representing 80+m impressions throughout a year. - Executed optimisation activities to improve the performance of SEM and SEO, representing 300k+ unique clicks and a 1.3% CTR YoY increase. - Overhauled the website structure, layout, and content which grew the website traffic by 65% in a year.• Maximised the ROI to 1:14 by managing the budget for digital marketing and e-commerce promotions.• Generated extensive Data Analytics including market research, consumer profiling, product & campaign analysis and sales performance (ROI tracking).

Beijing City, China

• Brought 4 new Social Listening projects to the team by pulling together compelling insights and value to the clients. • Managed diverse customer relationships by offering a wide range of knowledge on Analytics/Digital Solution services.• Led monthly Analytic reviews with senior stakeholders across the company and clients, to jointly align on performance and priorities.• Worked closely with product managers to develop and drive product enhancements for the product portfolios.

China

• Managed 15 clients with over $460k business with a team of 6 in agile environments.• Maintained 93% of customer retention and exceeded 52% of sales target by providing high-quality services to the clients.• Crafted data analysis approaches to deliver high-level summary reports with implications and recommendations.

Postgraduate Diploma, Marketing, Distinction

Bachelor Of Arts - Ba, Mass Communication, Gpa 3.3