• Created visual text and imagery concepts for the company's packaging, displays, social media posts and logos using Adobe Illustrator and Photoshop• Collaborated cross-functionally to rebuild the company brand by planning and illustrating concepts, designing unique brand logo, business cards and marketing materials, reviewing final layouts and suggesting improvements to enhance overall visual experience and brand engagement• Transformed company vision into visual graphics to communicate ideas while inspiring, informing and captivating target consumers through website graphics and advertorials

• Assisted creative team with designing company website and Shopify store layout, effectively leveraging design skills and graphics software proficiencies to bring company's unique brand vision to life• Collaborated with marketing, sales and business operations teams throughout various project phases, making complex ideas more accessible through visual design• Gained demonstrable understanding of industry norms, trends, media production and dissemination techniques to produce compelling and persuasive visual experience