Yueru (Jessica) Ma Email & Phone Number

Vancouver, British Columbia, Canada

Worked directly with the co-founders, identifying potential issues by monitoring sales and media performance, recommending strategies by conducting data analysis of consumer behaviour to support media content creation and e-commerce growth, and providing valuable insights for attracting target audiences.• Assisted with new product launches, promotions, and community building across various platforms including e- commerce and email marketing, resulting in a 4.72% increase in average order value (AOV).

Shanghai, China

• Successfully implemented strategic development plan based on e-commerce platforms for clients including Estee Lauder Group and Converse and improved their e-commerce business performance• Took charge of the whole-year strategic e-commerce plan of the brand Origins, and the number of consumers who joined membership increased by 163% by a specifically designed lottery game during the promotion season• Led a team to design more than 120 interactive mini-programs to establish Estee Lauder’s mini-program archive pool• Sold several projects to clients and helped the company to sign 3 long-term business contracts thanks to the high-quality output and professional reputation

Shanghai, China

• Worked as a project leader to supervise the implementation of advertising campaigns and coordinated with strategy, creativity, and social media departments to integrate marketing activities• Launched a campaign for client SAIC Roewe Marvel X to cooperate with Chicecream, a trendy ice cream brand in China, and gained more than 10 million social media exposures by an interactive game and influencer marketing• Helped with creative marketing and sales plan of client YumChina(Pizza Hut and KFC) to improve and sales performance through brainstorming, research, and workshops

Shanghai

• Participated in more than 10 campaigns for Adidas within one year and ensured timely delivery of high-quality designs and videos covering various product lines• Independently followed the execution of various projects and communicated with vendors, clients, and partner agencies around the world

Education record

Master'S Degree, Business Administration And Management, General

Master'S Degree, Media& Advertising

Education record