- Engaged in directing marketing campaigns including the global store openings and the Miniso x Barbie series launches in the US, enhancing brand digital exposure and maintaining high client satisfaction.- Strategically managed budgets and proactively mitigated intellectual property risks on behalf of clients to enhance profitability.

•Introduce the college environment and culture to new students.•Guide the new student around the campus and the surrounding environment.•Instructed international freshman students on acclimating to NYC and a foreign environment

· Assisted in the implementation of the "Future Organic Urban Laboratory" project and helped organize the "Xiao Quan: Imaging New Canton" photo exhibition.· Collaborated with project teams and played a role in the improvement of the company's real estate project official account.· Conducted research on architecture, urban design, and local culture to inform the localization of marketing strategies and materials.· Prepared and summarized reports on the introduction and sales center's activities and progress.