Yue Yu Email and Phone Number
Every brand has stories to tell—these stories are not only attracting and inspiring the audiences but also will have an impact on their daily lives. And I am the bridge between the brand and the audience.Currently, as a marketing-field pioneer and editor, I continue to inform and inspire trendsetters. I am also a cultural enthusiast, influencer, and tastemaker. I enjoy creating selective features and producing high-quality content for my audiences.My specialties include editing, copywriting, media planning, interviewing, aesthetic thinking, brand awareness, and marketing campaigns.
Maple Gateway Consulting Inc.
View- Website:
- lifeca.com
- Employees:
- 5
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Marketing ManagerMaple Gateway Consulting Inc. Apr 2021 - PresentRichmond, British Columbia, Canada- Formulate the company's market development strategy.- Work closely with the sales team to develop marketing campaigns that help to achieve corporate marketing goals.- Suggest and implement new features to develop brand awareness.- Generate, edit, publish, share and control engaging content daily (original text, photos, videos, and news).- Monitor and manage the company's social media accounts.- Manage and cooperate with the colleagues in Chengdu, China to develop the… Show more - Formulate the company's market development strategy.- Work closely with the sales team to develop marketing campaigns that help to achieve corporate marketing goals.- Suggest and implement new features to develop brand awareness.- Generate, edit, publish, share and control engaging content daily (original text, photos, videos, and news).- Monitor and manage the company's social media accounts.- Manage and cooperate with the colleagues in Chengdu, China to develop the Chinese market.- Control the cost of the whole marketing department. Show less -
Marketing SupervisorMaple Gateway Consulting Inc. Jan 2021 - Apr 2021Richmond, British Columbia, Canada -
Lifestyle EditorA Day Magazine Jun 2013 - PresentHong Konghttps://www.adaymag.com/author/senji-Wrote news about cuisines, restaurants, new boutiques and weekend events around the world.Created self-guided itinerary plans about niche travel destinations in Japan.-Wrote special travel editorials and provided travel tips for readers and travelers who want to go to Canada, Mainland China, Japan, Taiwan, and other Southeast Asian countries.
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Content WriterThe Femin May 2015 - PresentHong Konghttps://thefemin.com/author/senji/-Reported and wrote news and fashion editorials about notable fashion weeks like Paris, Milan, London, and New York.-Updated daily fashion news & popular trends.-Shared personal insights of fashion and lifestyle to readers.
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Lifestyle Column WriterTigerhood May 2019 - PresentBeijing City, Chinahttps://www.thetigerhood.com/u/1564118/-Wrote and updated the latest news and feature articles dedicated to fashion, footwear, design, art, travel, grooming, shops, and outdoor culture from all over the world.
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Content Supervisor Of Operation And Marketing DepartmentNice Technology Jun 2015 - May 2018Shanghai City, China-Implemented physical planning, online event planning, and post execution.-Planned new sideline products of Nice by providing content strategies and creative ideas to product designers, and creating advertising and promotion campaign of products to ensure popularity and sales.-Implemented the advertising campaign of the Nice brand by contacting and connecting with more than 5 famous social media platforms including Weibo, Wechat, Xiaohongshu, and so on.-Instructed and coached… Show more -Implemented physical planning, online event planning, and post execution.-Planned new sideline products of Nice by providing content strategies and creative ideas to product designers, and creating advertising and promotion campaign of products to ensure popularity and sales.-Implemented the advertising campaign of the Nice brand by contacting and connecting with more than 5 famous social media platforms including Weibo, Wechat, Xiaohongshu, and so on.-Instructed and coached interns to get them to adapt faster to the work environment.-Directed a Second-hand-Vintage-Market online project of Nice with 5 team members by coaching them for producing high-quality content and selecting fantastic items to highlight. Show less -
Intern At Operation And Marketing DepartmentNice Technology Jan 2015 - Jun 2015Shanghai, China-Executed content operations, event operations, and product creative planning by creating copywriting, writing advertorial, contacting with users, and following up with suppliers.-Did and collected customer surveys including the age structure, educational background, consumption capacity, and brand preference.-Managed the daily operation of Nice official MicroBlog account, including planning content, scheduling agendas, and user maintenance. -
Senior EditorTrendsfolio Jun 2013 - Oct 2017Hong Konghttps://trendsfolio.com/author/senji/
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Part-Time EditorKidulty Dec 2012 - Dec 2014Beijing, Chinahttp://kidulty.com/-Managed the daily operation of the official MicroBlog of fashion media called kiDulty.-Wrote the latest news and created editorials dedicated to lifestyle and fashion. -Interviewed celebrities and KOL (key opinion leader) and edited the content into feature articles.
Yue Yu Education Details
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Business, Management, Marketing, And Related Support Services -
Journalism
Frequently Asked Questions about Yue Yu
What company does Yue Yu work for?
Yue Yu works for Maple Gateway Consulting Inc.
What is Yue Yu's role at the current company?
Yue Yu's current role is Marketing Manager at Maple Gateway Consulting Inc..
What schools did Yue Yu attend?
Yue Yu attended Langara College, Shanghai University Of Sport.
Who are Yue Yu's colleagues?
Yue Yu's colleagues are Maple Gateway, Kagen Zhang, 枫叶之路, Hin Chi Tam.
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