-Performed competitor intelligence reports for 10 competitors and 5 partners every week to analyze their weaknesses and strengths in their social media performance.-Prepared for Annual CIO Retreat and CIO Roundtable, contacted 50+ clients and coordinated with venues for the event, and delivered a month-long campaign on social media.-Monitored company and employee social media, and held 10+ social media contests, including setting contest criteria and awarding contest results.-Contact over 100 corporate clients and partners to confirm and update their contact details and information on Hubspot.

-Increased reader base by actively promoting to and identifying new users as well as interacting with existing users.-Maintained a weekly spreadsheet with the company's branding and marketing goals to monitor social media performance using Google Analytics.-Updated and maintained 5 social media platforms and newsletters every week with 20 in total to increase engagement and conduct competitor analysis.

-Focused on hot issues of social concern and created 40+ scripts for the program named “Roundtable” (an interview program to solve social problems). -Facilitated the recording of 30+ episodes of programs, including outfield recordings and interviews, and won the first viewer ratings among news programs in Zhejiang province. -Implemented the non-linear edit system to edit 30+ episodes, including adding subtitles, post-production, and detail adjustment to attract more audience. -Established an official social media account and wrote 2 articles per week to promote the program.

-Developed communication strategy for Philip’s 80th-anniversary celebration and created social buzz under #Men, Ahead for Yourself, reaching ~10M impressions and 0.5M engagements on social media. -Facilitated brand management consulting for Buick by writing a 65-page Product Position Proposal, including a New Buick Product Matrix and a new brand proposition. Retrieved data from Ogilvy’s data platforms and performed multi-dimensional analysis on 5+ factors of the target audience to help Philip and Buick find the best brand ambassadors. -Monitored advertisement performance on social networks and prepared weekly reports for clients.

▪ Planned and organized an “Open Day” to invite 500+ high school students from ~100 middle schools who have an interest in CUHK (SZ) with a school tour, which helped the admission office earn first-class applicants▪ Established the official WeChat account and wrote 50+ articles to gain 3,000+ CUHK (SZ) student subscribers

· Answered the consulting phone and solved parents’ questions about enrollment.Ÿ· Made 5 enrollment Wechat Post and posters every week, edited video and play it at admissions meetings. Ÿ · Organized activities related to admission.Ÿ· Interacted with more than 100 high schools.

-Optimized searching-systems by examining search logic and algorithms of the existing system and coordinating with the IT department to debug search order of 500 keywords, which improved search efficiency by 15%. -Achieved ~30% increase in CTR (Click-through rate) by modifying descriptions of 300 products on the E-shop after analyzing and comparing those on competitors. -Coordinated with the IMC team about promotion festivals and coordinated online marketing activities planning and implementation.