Since I was already generally managing everything, I took on a new role as the GM of a new agency. New as in I was employee number 2. This role took everything I had learned in my past advertising agency experience and added on starting a business from the ground up. I was in charge of internal branding, operations, building the team, HR, business development, project management, pantry stocking (re: title above) – everything that was needed to get the business off the ground. In between, I was highly involved in developing campaigns for brands like Yeo’s, ArtiqAir, GamudaLand, Eu Yan Sang, OCR, Maybank, Wonderlab, WonderKlean and more.

As lead strategist at C27, I am responsible for the company's growth and making sure that campaigns are backed by a solid strategy that serves the brand's objectives. I work closely with the clients to build relationships, seeing to it that the campaigns meet the brief and intended objectives. My responsibilities include: • Growing existing accounts • Pursuing new leads • Develop strategic approaches backed by data to support and strengthen the creatives • Working closely with project management and creatives to develop digitally-led proposals • Oversee the production and execution of proposed digital strategies

Starting a new agency from scratch is an entirely different beast that I took on at WeMedia Digital. A part of the Mifun Network, WeMedia was created to manage all digital marketing needs of existing clients as well as net new brands and businesses. Bootstrapping this new organisation meant calling on my previous experiences all at once, an opportunity to test out my abilities in a sink-or-swim environment.My responsibilities include: • Developing winning digital strategies for new businesses • Growing the business in a sustainable and profitable manner • Providing leadership and training for team members• Anything and everything else in between

Share Pong is an up-and-coming influencer marketing agency that is currently operating in Malaysia and Cambodia. We believe that everyone has a unique and authentic story to share that would resonate with a greater audience. It’s the reason micro-influencer marketing is becoming more popular among brands in the region. At Share Pong, I’m in charge of developing and growing the agency in both the Malaysia and Cambodia markets. My responsibilities include coming up with creative concepts and strategic planning for brands, by leveraging relevant influencers with a passion for what they do. I’m also in charge of managing the business side, including profit-and-loss management and identifying key opportunities that would help grow the business. Using my past experiences in influencer marketing and creative agencies, I’m eager to take on a new challenge; producing a reality show called Net Idol. Net Idol is a reality series hosted on Facebook, with the purpose of discovering and grooming the next big social media influencer. Having had a successful run in Cambodia, I am currently tasked with overseeing the Net Idol franchise and expansion. As a producer, this is a new and exciting challenge for me, which includes pitching for sponsorship, recruitment, and overseeing the creative aspect.

Baron is a 4A-accredited communication and marketing agency with an illustrious history of serving brands since 1979. We strive to deliver work that makes audiences sit up and pay attention. As marketing, advertising, and the very means of communication evolves, so do we. We are taking our expertise as creative communication experts and incorporating whole new digital platforms. By approaching the work holistically, we are better able to work with our clients to come up with the right marketing mix to meet their objectives.I am responsible for: • Leading multi-disciplined teams (ATL, BTL, and digital) to achieve precise and innovative brand-building campaigns• Crafting digital marketing strategies • Providing digital support to traditional marketing efforts • Establishing working relationships with brand owners and stakeholders who are looking for a holistic marketing mix • Contributing to the creative development with an in-depth knowledge of client’s strategic issuesABOUT BARON ADVERTISING BARON was set up in 1979 by Dr Foo Yong Kong with a small team and a good mix of accounts. Working alongside clients, the team had fun studying, exploring and gaining valuable insights into different industries and markets that included property development, cosmetics, fashion wear, edible oil, retail, travel agency, financial institution, and education. Growing by leaps and bounds over 3 decades, the BARON of today is one of the oldest and most established local accredited 4a's agencies in Malaysia. What does BARON stand for? What steers the company through 3 decades of challenges? Obsession for delivering work that's effective and yet jolts the market. An unwavering devotion to breaking new grounds. Tireless energy that fuels an unending quest to transcend barriers and venture into new horizons. A work culture that embraces strategic thinking and encourages creative leaps. Passion that is best summed up in Baron’s Brand Mantra, our proprietary tool.

As Gushcloud's business continues to grow and diversify, I was entrusted with bigger roles and responsibilities within the company. As Business & Operations director, I was tasked with overseeing the overall strategic and creative direction, client relationships and operations of Gushcloud Malaysia, including the agencies in its fold – Twenty Acres, Hello Studio and Yellow Media. Together, we provided full service digital solutions for brands whether it’s to generate buzz for a new launch, create content that markets our clients to digital consumers or design strategic long-term solutions for client's digital marketing needs.My responsibilities include:• Planning strategic and creative digital integrated campaigns• Working together with existing clients on new campaigns• Pitching campaign ideas to new clients• Creating efficient work processes for a team of content creators and digital experts• Ensuring clients expectations are aligned with the team’s• Monitoring the creative delivery of campaigns and ensuring no detail goes overlooked• Hiring and managing internal team members and ensuring we work collaboratively and effectively as a team• Handling the day-to-day operations of running the business• Meeting new clients and collaborators• Overseeing and managing the P&L of the company and its sub-divisions

As an Account Manager, I was in charge of overseeing all projects and brands that my team was handling. I ensured all projects were executed with the same level of care and efficiency that my clients have come to expect. In this role I learned how to plan social media calendars, conceptualise social content and plan campaigns with holistic digital strategies. On top of my previous responsibilities, I also looked after these under my capacity. Team management: • Ensuring team works collaboratively and efficiently• Allocating task and managing capacity within different teams• Overseeing profits and losses of the teamOperations management:• Tracking and managing company and individual unit’s KPI and capacity• Overseeing hiring and retention of all employeesHuman resource:• Conducting and analyse exit interviews• Conducting employee counselling and evaluation• Instilling Gushcloud’s values and culture• Managing and improving the welfare and benefits of employees• Handling and resolving requests, complaints, and conflicts that arise from employeesI continued my responsibility of developing the Gushcloud business. As Account Manager, I pitched our services to new clients and on boarded them to ensure a smooth transition for the team. Milestone brand collaborations:• PLUS• Axiata Cup• 11street

In this role, I took on additional responsibilities on top of what I was managing as an Account Executive. I worked independently with minimal supervision in order to manage the projects of existing brands. I also pitched for and won new brands in my time as Senior Account Executive. During this duration, I was in charge of planning, conceptualising, and executing an average of 18 campaigns on my own. In this time, the campaigns were executed successfully and with minimal roadblocks. My other responsibilities include:• Pitching for new clients• Managing workflow of new clients• Implementing and creating streamlined processes• Training new Account Executives in the company

I joined Gushcloud as an account executive back when it specialised as an influencer marketing agency. In this capacity, I was tasked with managing existing client's projects, creating proposals of suitable influencers for clients, ensuring influencers were suited to the brand's values and campaign objectives, and ensuring all aspects of the campaign was executed smoothly. I also followed my senior to pitches for new clients, and made cold-calls to potential clients. My responsibilities include:• Consulting brands on media solutions for their campaigns• Conceptualising media strategy through the right social media channels and KOLs• Executing projects by coordinating with brands and influencers• Maintaining and managing close relationships with clients and influencers

Although this was an internship, I was treated like an executive and was tasked with project management and business development duties. My responsibilities include:• Perform cold calls on a daily basis to generate new clientele and sale• Arranging the effective distribution of marketing materials• Maintaining and updating customer database• Supporting the marketing manager and other colleagues• Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations

I interned at Primeworks Studio in order to fulfil the internship unit for my diploma. As a production assistant, I learned how to come up with creative concepts for television content as well as the guidelines that come with broadcasting in Malaysia. My responsibilities include: • Assistant Studio Director (Assist Director on the production of the daily live show called The 8TV Quickie) • Video Tape Operator (Also the right-hand man to the director, making sure the show runs according to plan and communicating with the people in charge of broadcasting the show)• Editor (In charge of editing the playbacks/contents on a daily basis so that it could be shown to the viewers within the rules and regulations of the state)• Communication and Media ManagementSamples of past editing work:• https://youtu.be/NMhRciE5L3U • https://youtu.be/uSN_g-iXae8