Yuhan Chen Email & Phone Number

Austin, Tx, Us

Mountain View, Ca, Us

(Contracted through IntelliPro Group)I led partner engagement with 12 Google Photos OEM partners to execute cross-functional initiatives (Product & GTM), facilitate product feature development, and analyze KPI to optimize product performance & user growth.• Led partner engagement for 12 smartphone OEMs by optimizing account performance and advocating for partner requests, delivering 6 product features to 124M active users and achieving 92% partner satisfaction• Recruited and onboarded 2 OEM partners with 41M users; presented value propositions and integration timelines, negotiated deals and legal terms, and conducted onboarding trainings with technical teams• Increased OEM integration program adoption rate by 188% YoY by persuading partners to participate in product testing, analyzing user metrics, and collaborating with PMs to improve UI per partner feedback• Convinced Product teams to prioritize enabling partner-requested video format by evaluating user demand and market trends, shortening feature release from 6 to 4 months to meet partner deadline• Created messaging with Marketing teams and announced 18 product updates including presentations at annual Android Partner Conference to 300+ companies, boosting post-event product interest by 25%

Mountain View, Ca, Us

(Contracted through IntelliPro Group)• Streamlined legal agreement process and partner onboarding system and cut process from 4 to 3 weeks, catalyzing partner satisfaction as well as accelerating program timeline that follows• Collaborated with Partner Engineering teams to evaluate partner contracts and licenses for OEM and Tier 1

Round Rock, Texas, Us

Supported North America Retail Sales team by analyzing sales FP&A and weekly/quarterly outlook. Tracked metrics including unit sales, inventory, and shipment to provide guidance to marketing activities. Assisted in ad hoc data analysis and facilitated in VP business reviews.• Analyzed sales metrics and collaborated with regional Directors to identify and address concerned areas. Presented risk mitigation plans during VP business reviews, leading to consecutive achievement of quarterly goals• Advised account based marketing activities by analyzing sell-in, sell-out pipeline, and inventory outlook, committing quarter-end days sales of inventory within 3-day variance• Revamped shipment analytics model, established quarterly targets for channel partners, and monitored performance to drive market share, delivering additional 70K units over goal• Proposed new process to expedite aged inventory sales through account-specific product selections and pricing, saving $3M cost and decreasing aged inventory level by 60%• Compiled sales pipelines and identified supply risks and opportunities with Demand Planning Managers to align shipping schedules, gaining $1.4M incremental margin

Round Rock, Texas, Us

Designed North America consumer desktops omni-channel pricing strategies by analyzing correlations between the number of product shelf spaces in major retail channels and the sales growth on Dell's online store• Identified cannibalization between retail and direct channel desktop sales by examiningretail shelf space expansion, suggesting placement strategies to drive 12% unit growth • Created pricing model to identify retail promotional activity effects on unit sales of consumer desktops, recommending strategies to increase sales by 75K annual units

Santa Rosa, California, Us

Created a marketing strategy for Jackson Family’s new wine brand targeting millennials. Estimated customer segments and size, suggested marketing campaigns, and provided financial forecast.• Conducted focus group interviews and customer experience analysis to develop two go-to-market marketing campaigns and execution plans budgeted at $150K - $350K with estimated 35% ROI for new wine brand to launch in following summer• Tailored marketing contents on social platforms to reform brand image among Millennials and Generation Z, increasing brand website leads

Topco is the leading distributor of Japanese chemical companies such as Shin-Etsu Chemical and Otsuka Chemical with $500M+ annual revenue. As the Account Manager at Topco, I owned all plastics products sales KPI, doubled customer base by introducing new products, managed customer and supplier relationships, and facilitated product development projects with my clients and suppliers. • Developed comprehensive sales pitch for Topco’s third largest LED (light-emitting diode) client, reversing declining sales and generating $1.7M in annual revenue• Facilitated cross-functional projects with Japanese vendors and Taiwanese partners to co-develop next generation materials, reducing costs by 5% while increasing LED brightness • Analyzed customers' monthly output and buying patterns to propose new inventory management strategies, decreasing procurement-related costs by 10%• Led three-person business development team to diversify product lines and expand customer base, increasing key accounts from 12 to 23• Established relationships with two largest LED manufacturer accounts to develop next generation materials through mass production, decreasing customers' costs by 10%• Persuaded two major clients to adopt high quality materials, generating $1.1M annual revenue and achieving 30% growth, outperformed the departmental average of 17%

Master Of Business Administration - Mba

Master Of Science - Ms, Analytics

Bachelor Of Arts (B.A.), Economics

Exchange Student