Yu Jia Lim Email & Phone Number

Singapore

Create and execute comprehensive global and regional marketing campaigns to deliver on the company's B2B objectives.- Lead generation, lead nurturing and customer retention- Including digital marketing and offline activities: email, webinars, events, social media, third parties, content development.- Translate high-level marketing strategies set by the global leadership team into regional plans.- Penetrate key regional markets via regional marketing campaigns, content and channels.- Be the primary project manager, collaborating with creative and operational teams to bring campaigns to life.- Track marketing campaign effectiveness and provide actionable insights for growth.- Team up with the data team to implement the right data hygiene to be able to track and reflect commercial ROI against marketing activity.- Generate and present marketing reports to various stakeholders.- Collaborate with teams on a cross-functional and cross-regional level, as well as agencies, to align marketing efforts with company goals. - Assist in managing the marketing budget, tracking expenses and allocating resources.- Be an ambassador of data culture by practicing and calling out best data practices.

Singapore

The EHL Talent Academy is a high-level training program designed by the EHL Group to support the professional development of a small group of selected young talent. It serves as an internal exchange platform to increase cross-functional and cross-departmental exchanges within the organisation, through working in small groups and individually on strategic projects allocated by the EHL Group Management.Alongside fellow EHL colleagues from Switzerland, Singapore and India, as well as varying functions including Marketing & Communications, Recruitment, CSR, Academic Services, Career Services and EHL Advisory Services, we aim to design what the future of EHL could look like!

Singapore

Execute and plan within EHL’s first-ever overseas office in the private education sector to enhance brand awareness and lead management:- Local and targeted digital marketing campaigns- Communications initiatives- Student recruitment enablementLiaise with both global marketing team and regional sales teams to create strategic advertisement approaches:- Collaborate with media partners- Identify and execute key paid advertising channels- Develop SEO and marketing funnels- Implementing local campaigns- Facilitate segmented email marketing- Review activity against benchmarks and optimizeSource, create and lead the team with the required skill sets to carry from creation through to completion and delivery. :- Social media- Content management- Website creation- Data analysis- External/internal APAC communications

Worked closely with internal and external stakeholders to nurture customer relationships through EDM campaign or trade/owned events.Communicated with stakeholders to develop wide-ranging marketing and communications campaigns capitalizing on print, direct mail, and digital channels, resulting in increased engagement and leads:- Targeted both referral pipelines and direct engagement.- Set and ran Google search ads.- Designed marketing materials.- Utilized technological tools such as Linked Sales Navigator in sourcing, prospecting, organizing leads, and building relationships.

Delivered marketing communications and web presence supporting international clients and own business objectives:- Social media management- Web copy- Email copy and email marketing- Website front-end creation and copywriting- ProspectingImplemented and maintained robust promotional calendar; kept events organized and resources coordinated utilizing project management planning and scheduling methods.