Yujin K. Email and Phone Number

@Account Manager of Naver since 2023[Sell-Out Growth]1. Developed and executed GTM strategies for all Kenvue brands, including Listerine, Aveeno, Neutrogena, and Johnson’s in Naver brand store.2. Designed performance-driven promotional campaigns through in-depth sales analysis and cross-functional collaboration to maximize synergy.3. Delivered about 25% YoY sell-out growth in 2024[Strategic Partnership with customer]1. Strengthened collaboration with customer(Naver) through monthly business reviews and top-to-top meetings, driving alignment and agility in strategy execution.2. Co-developed KPIs and executed joint promotional initiatives, achieving mutually beneficial outcomes and reinforcing partnership objectives.[Search Ads Optimization]1. Directed agency operations, streamlining weekly reports to enable data-driven decision-making and continuous improvement.2. Enhanced key metrics, including Click-Through Rates (CTR) and Conversion Rates (CVR), through strategic resource updates and operational monitoring.3. Led brand-level budget planning and secured alignment with internal stakeholders to ensure efficient resource allocation and ROI maximization.

[Category Development and Execution]1. Strategized and executed growth initiatives for personal care categories, including Body Care, Hair Care, Oral Care, Hygiene, and Feminine Care.2. Identified and nurtured emerging brands, launched exclusive products, and developed Olive Young exclusive differentiating items.3. Managed both offline (1,200+ stores nationwide) and online channels, leveraging synergy opportunities to maximize performance.4. Enhanced POSM (Point of Sale Materials) with optimized POG planning, displays, and shelf cards to drive in-store engagement.[Promotion Planning and Sales Maximization]1. Led category sales growth through OliveYoung exclusive promotions, including “OY Pick, OY Sale, OY Awards&Festa", online-only promotions, and live commerce campaigns.2. Defined sales targets and monitored performance metrics to ensure goal attainment and ROI maximization.3. Coordinated with suppliers for seamless promotional execution, including inventory management and order placement, handling end-to-end operations.[New Category Launch: ‘W-Care’]1. Played a key role in the launch and management of the new ‘W-Care’ category, a dedicated segment focused on women’s health and wellness.2. Led brand onboarding and visual merchandising, redesigning store layouts and POG for optimal visibility and shopper experience.3. Planned and executed large-scale events, including the 2022 Olive Young Awards & Festa promotional booth and sampling activities.4. Collaborated with cross-functional teams to integrate ‘W-Care’ services into the Olive Young app-in-app ecosystem.

[E-Commerce Operations for Lifestyle Brand JAJU]1. Supported the planning and execution of promotional events by writing promotional copy, coordinating with design agencies for banners, and managing event pages.2. Organized and analyzed weekly and monthly sales data to assist in performance reviews.3. Conducted competitor and market research to aid new product launches and contributed to the creation of detailed product pages.4. Assisted with operational tasks such as setting up and managing products for various promotional placements on the brand’s online mall.

- Trendy division, product planning team- Tom greyhound MD assistant