Yujin Cho is a Product Designer. She is proficient in Korean. Colleagues describe her as "I had the pleasure of managing Yujin for 2+ years. She is a tremendously talented product designer. Yujin is an expert in every phase of the Design Thinking Process. She independently conducts valuable user research and the resulting insights directly impact product decisions. She goes wide with creative ideation before narrowing in on the right solution using user validation, data and her own strong design reasoning. She is strong in both interaction and visual design, therefore her solutions are usable, useful and beautiful. She thoughtfully collaborates with PM and engineering throughout the process to ensure her designs incorporate business and technical input and to support a successful launch. I would hire Yujin again in a heartbeat and trust her to independently own design for a large, complex product.", "Yujin and I collaborated on a new product from concept to launch. She was the full-stack design expert for 18 months, including generative research, wireframes, MVP designs, long-term vision, metric-oriented iteration, and a longitudinal user study. Without Yujin's leadership in design, I can say unequivocally that the our product would have been materially less successful. Yujin was both high output and high impact; as a trusted collaborator, she was a major factor in the form and function of our product, and the main conduit for understanding our users. Yujin's designs are aesthetically simple and beautiful, and she is relentless about testing and revising design concepts until users understand complex ideas and perform desired functions effortlessly. She is highly autonomous, managing her own priorities and ensuring that she is never a blocker, and her ideas are often different than others', bringing a unique perspective that enriches team output. I would jump at the chance to work with Yujin again, and highly recommend her as a user-oriented complement to business-focused teams that want their products to resonate deeply with target customers.", and "Yujin is an absolute joy to work with! It’s clear that she has passion for her craft, is fueled by the design process, and thrives when solving complex problems. I’ve seen her create so many iterations to get to the absolute best solution that she slows down Figma files - it’s amazing! She’s done a great job leading foundational user research, building new features, and organizing design systems. I’d love the opportunity to work with Yujin again!"