Yu Jing Mak Email & Phone Number

Singapore, Singapore

Singapore

As a creative strategist at Liftoff, I transform mobile app advertising research, test data, and design trends into impactful creative solutions for a diverse client portfolio. Overseeing the APAC and Greater China region business, my clientele spans various app verticals, including Gaming, Social Media, E-Commerce, and FinTech. I utilise a combination of user motivation data and performance metrics analysis to inform creative decisions when optimising ad campaigns, leading to substantial revenue growth for both Liftoff and its clients (achieving an average quarterly NR increase of approximately ~10% for APAC's top 2 customers from 2022 to 2024). I also have a keen interest and have experimented with developing test ideas that harness the potential of AI in my creative strategy, incorporating elements such as AI content generation, AI image creation, and AI voiceover.I've provided creative insights for various global esteemed clients, including TikTok, Meta, Nike, Yahoo Japan, Zynga Inc., Fotoable, Binance, Funplus, SpinX Games, and Zalora. • Offered clients data-driven creative insights from research, planning to detailed execution: The strategic guidance that I provided has been instrumental in achieving a H1 Net Revenue of $5.6 million for our key client in 2023• Led content strategy for creative workshops, QBRs, and deep dives in English and Mandarin to business partners face-to-face and remotely to optimise campaign performances, while providing actionable next steps• Key player in Liftoff's first China roadshow, leading collaboration and ensuring a cohesive narrative. Built robust relationships with clients, understanding their needs and aligning Liftoff's solutions with their goals. Demonstrated adeptness in navigating cross-cultural dynamics and contributing to strategic success• Exemplified leadership by mentoring 3 new hires, ensuring seamless onboarding and a comprehensive understanding of company products and job expectations

Singapore

Singapore

As an advertising designer at Sojern, I enhanced the engagement of ads across online channels through the execution and analysis of A/B tests for clients who utilise programmatic ad buying. I played a pivotal role in supporting the implementation of various ad tech products for Enterprise-level clients. This encompassed the creation of HTML5 animated banner ads, static banner ads, and video editing services, ultimately contributing to the acquisition of over $800k worth of campaign revenues in just 4.5 months.I also successfully transitioned all Small-Medium Business customers from static ads to HTML5 animated ads, achieving a conversion rate from 20% to 100% within a span of 8 months. I have worked with a portfolio of clients in the travel industry, including hotels, attractions, and destinations. Notable clients within this sector include Radisson Group, Marriott, Banyan Tree, Hyatt, Fullerton Group, Tourism Australia, and Contiki.

Singapore

• Ideated and designed marketing and advertising materials for online and offline platforms across channels like mobile, web, print, and social media. Some clients I’ve worked with include: Texas Chicken, Philips, Colombo Port City, Abbott, Shell, OCBC• Worked closely with cross functional teams from sales and marketing to develop campaign ideas and design collateral that aims to effectively communicate product features, benefits and value propositions to the target audience. • Conducted research, developed storyboards, and presented ideas that not only met the brief but also brought them to life in captivating ways through adept copywriting, directing, and editing skills.

Singapore

Over my three-year tenure at WORK, I accumulated extensive experience in print graphic design, placing an emphasis on overseeing and coordinating editorial projects.Engaging in both commercial and experimental initiatives, I participated in projects from their conceptualisation to the final stages. This encompassed effective communication and collaboration with internal and external stakeholders, including clients and suppliers. Such collaboration involved discussing project objectives and providing guidance for the ultimate deliverables, covering a spectrum of design projects such as editorial design, brand packaging, and various print/digital marketing collateral.Among the diverse clientele I collaborated with are National Gallery SG, Selfridges UK, Club21, Pedder on Scotts, and more.

Singapore

This was my first exposure to the design industry as a fresh grad. During my internship here, I collaborated with Graphic Designers and Brand Strategists during creative research and development process to brainstorm and execute design variations for on-going projects.Client experience include: Singapore Exchange (SGX), Ritual Gym

Singapore

During my student years, this marked my initial foray into internships. This experience provided me with a deeper understanding of how the creative ideation process unfolds, spanning from concept to the final product. Additionally, I acquired crucial graphic design skills such as adapting key visuals, which taught me the nuances of handling graphic elements.