• Shipped a mini app discovery and recommendation feature to ~10k+ internal audience by leading a cross-functional team of 3, projected to increase mini app adoption rate by 1.5%• Integrated 5+ other WeChat functions (ads, short video, marketplace) into mini app platform by driving cross-platform alignment with 5+ teams, increasing mostly active user by 2%• Optimized monetization features on the mini app analytics tool by conducting stakeholder interviews and creating user journey maps, projected a 15% revenue boost• Developed a long-term product roadmap to drive user growth, projecting to increase monthly active users (MAU) by 1 million by conducting a comparative analysis of 50+ mini apps and 30+ user interviews

- Developed a long-term product and financial strategy to support a major biopharma company’s immediate response to a prominent regulatory event (Inflation Reduction Act), preventing ~$ 4M potential revenue loss- Generated recommendations to rebrand 3 major drugs to mitigate regulatory risks and retaining ~$10Mrecurring revenue by interviewing 10+ clients and experts across 4 functions (legal, sales, finance, andresearch & development) and synthesizing insights from financial statements and legal documents- Created a business proposal that aimed to increase vendor diversity by 10% in public sectors by conducting research on 100+ government agencies and building models to analyze supplier diversity commitment data

- Studied the full cycle of venture capital process for 5 startups related to Software as a Service (SaaS) in hospitals in China- Evaluated the business plans of more than 10 companies and participated in screening calls that pithced Eight Roads for investments- Completed a 30-minute presentation on the development and potential of VR and AR in the healthcare industry to the group leader and a partner

- Conducted independent user experience research on Weishi’s (Tencent’s short video APP) filter function, andprovided the insights to the product and technology departments to enhance user satisfaction- Conducted an usability test for a call-to-action in WeTV and raised conversion rate by 13%- Created customer journey maps to empower WeTV product managers to develop user-centric stories