品牌内容营销
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Hr Marketing华晨宝马汽车有限公司 Mar 2023 - Present中国 北京市
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内容营销脉脉 Sep 2021 - Present中国 北京市1. 产品营销：在“职得去”产品营销项目中，策划传播方案，通过站内传播、媒体合作、微信和微博投放，达成总曝光4000w+。2. 品牌内容营销：策划制作《人工智能顶尖人才数据图鉴2022》数据报告并进行传播，相关话题“刚毕业就月薪三万是啥体验”登上热搜第一。3. 品牌活动：策划并执行脉脉X闲鱼联合营销、脉脉×北大汇丰联合讲座等活动，提升脉脉在求职侧和招聘侧的品牌认知。4. 媒体合作：策划“把脉”直播栏目，和36氪、tech 星球、吴晓波频道等媒体进行联合直播，显著提升品牌影响力。5. 撰写公关稿件：负责撰写脉脉招聘业务公关稿件，撰写和制作招聘业务高管日常活动演讲稿和 PPT。 -
市场营销猿辅导 Dec 2020 - Sep 2021中国 北京市1. IP 品牌营销：参与执行冬奥会、WWF （国际自然基金会）、环球影城等大型 IP 联合营销项目，进行活动策划和内容传播，提升猿辅导品牌知名度，并塑造在线教育领导品牌形象。2. 新媒体运营：执行猿辅导X“撒开聊”节目品牌直播活动，完成视频号冷启动。运营猿辅导微信号、微博号和抖音自媒体矩阵，推出多篇10w+文章，提升猿辅导品牌线上影响力 -
内容运营Linkedin 领英中国 Mar 2020 - Dec 2020中国 北京
Yuki Lin Education Details
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Human Resources Management/Personnel Administration, General -
Human Resources Management/Personnel Administration, General
Frequently Asked Questions about Yuki Lin
What company does Yuki Lin work for?
Yuki Lin works for 华晨宝马汽车有限公司
What is Yuki Lin's role at the current company?
Yuki Lin's current role is HR Marketing.
What schools did Yuki Lin attend?
Yuki Lin attended 中国人民大学, Renmin University Of China, Université De Montréal.
Who are Yuki Lin's colleagues?
Yuki Lin's colleagues are Quan Gao, 刘诗洋, Wu Baosheng, Lily Wang, Chyi Sheng, Yatong Zhu, Claire Guo.
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