Yuki Wang Email and Phone Number

1. Assisting in the shooting of commercial ads for the Chinese reality TV show "Youth π Plan". During the shoot, ensuring the content matches the ad script and solving any unexpected issues on the set (like getting missing props, making quick prop adjustments, providing prompt lines, etc.). Keeping track of the shooting progress, noting scene details, and managing camera data for later use. Helping the actors understand the shooting process and guiding their reactions as needed (including artists like He Jiong, Wu Jianhao, Sha Yiting, Deng Dian, etc.).2. Writing advertising scripts based on the progress of the show as well as client requirements, more than 15 scripts to be adopted and placed in the show.3. Coordinate with advertising agents (such as Taobao, Qingdao Beer, Wang Lao Ji, Unilever AHC, etc.). Set up the shooting scenes prior to the advertising shoot according to client requirements. Communicating, adjusting and modifying with agents to ultimately achieve client satisfaction.4. Reached out to the post-production team to discuss the editing of advertising content: 12 main episodes and two related shows, each comprising 12 episodes. Ensure each episode meets the exposure rights requirements outlined in the contracts and avoid featuring similar products or subtitles from competing clients in the same industry.5. Responsible for editing the highlight segments of the show in collaboration with Taobao to create the "Like Stage" page.6. Organized the client's closing PPT, summarize the show's market performance, review the cooperation process, and assess all resource exposures, presenting the performance results to the clients.

Connected with the OLAY team, explored product audience positioning and customer’s pain points to encourage conversion, cooperated with designers to discuss KV ideas, coordinated product poster design and social media operation, providing substantial support for marketing.Led the online promotion of two series of new products, selected KOCs, and planned buyer review content based on the demands of different groups of target audience, completing 6 original product reviews and releasing 140+ KOC posts in which highlight product strengths in packaging design, anti-aging effects and premium formulations.Collected and analyzed the visual materials and marketing approaches taken by competitors, from member interaction, product introduction and coupon design, proposed upgrading suggestions on marketing materials and membership incentives, appraised and adopted by the client.

Planned online promotional campaigns for OLAY in “Double 11” and “Double 12”, reached out to the PR team of P&G China and MCN for resource implementation based on event goal and key selling products, involved in selling point extraction, editing and quality control of video scripts and social media content (for 60 KOLs), live broadcast warm-up etc., contributing to cooperation with 16 excellent KOLs and on-site execution of 3 T-mall live broadcasts as well as producing over 70+ photo blog materials.Participated in the co-branding of OLAY x Keith Haring campaign, adopted the “trending + KOC promotion” method to complete the promotion of 10 celebrities, produced videos and products content for three actors and actress, with the most popular content obtaining the views of 17,000+ and plays of 4,000+ on Weibo.Conducted a competitor SWOT analysis on media channels, creative forms and product differences of other brands, helping creative teams gain insights into market trends, providing suggestions on marketing creativity.