- Responsible for BMS OTC (including Multi-Vitamin and Cold medicine product line) multi-media communication strategy, and implement annual & seasonal DTC campaign via integration of tradi-tional, digital & social media and e-commerce platform, developing brand awareness, generating online traffic and drive brand performance improvement. - Through and integration the all of digital channel to increase brand impression, brand attention and brand favor from consumer. (i.e. media buying, media program cooperation, campaign, O2O event, E-commerce, official website update etc.)- Facilitate and cooperate with agency to identify e-Communication value and solutions. Strive for creative, effective channels mix to fulfill business needs.- Develop multi-media marketing approach recommendations and incorporate into the brand market-ing/project plans.- ATL & BTL media budget planning & tracking with financial alignment.- Track and monitor project execution success by defined/aligned KPIs- Collaborate with internal cross function team to implement brand digital campaign and platform.- Report to BMS OTC Marketing Director.

Responsible for Ice tea brand of Masterkong, developing and managing the brand via integration of traditional and digital. Provide the whole of digital strategy and development. Including campaign planning and execution, official website development, official social marketing management, SEO and SEM, media buying, etc.Managing all aspects of online marketing operations within allocated budget from client.Developed close work relationship with creative team, strategy team, technical team and media team.

Key Accounts:Michelin China, Michelin Global, Michelin EcommerceManaging michelin official site construction and maintenance; media partnership with experiment platform;Promotion campaign planning and execution;Cooperation with Digitas France team to develop Michelin global official website;Responsible for Michelin E-commerce site design;AviageHelp client to created a whole of Aviage official website; Provide a very interactive concept to show Aviage fly feel; Used the latest technology to develop it, included html5’s 3D technology;BauschResponsible for EPR2.0 projects including social media marketing, portal site coordination, BBS forum management, crisis management. Managing SEO and SEM for client.ElectroluxResponsible for C5 new product promotion campaign and daily social maintenance for Electrolux weibo.Business development: Successfully pitched Aviage official website, Michelin E-commerce official website and participated pitched Roche, Goodyear tire, Mercedes-Benz and Volvo etc.

Key Accounts Service:Hankook tire ChinaNongshimProvide integrated digital strategy for clients, managing Social media activities, proposal preparing, regular online creative production, campaign site design and website revamp, SEO and SEM etc.

Key Accounts Service:Digital strategy, project management and account support;Created online marketing communication solutions and creative ideas including online advertising, EPR, Event, Social Media;Developed and executed online marketing programs for several brands including LongFor、VanKe、Hongkong Land Holdings Limited、HuaRun;2011，Hongkong Land Holdings Limited charitable person recruiting activities(Online & Offline);2011，SINO-OCEAN Spring Housing Fair(SNS);