Delivering expert consultation and tailored solutions for branding and marketing communications, I craft comprehensive strategies that drive brand growth, enhance market positioning, and foster impactful engagement across platforms within these scope of work:Brand Strategy• Insight & Analysis• Market Research• Strategic Planning• Communication Roadmap• Brand Audit• Brand Blueprint• Brand AlignmentBrand Identity• Brand Naming• Brand Mark• Word/Letter Mark• Visual Identity• Packaging Design• Graphic Standard ManualBrand Touchpoints• Social Media Accounts• Website Development• Mobile App Development• E-commerce Development• Signage & Wayfinding• Façade/Fascia Design• Space/Retail Design• POP/POSM Design• UI/UX DesignBrand Communications• Imagery• Photography• Videography• Copywriting• AudioBrand Activation• Microsite • Search Engine Optimization• Social Media Management• Online/Offline ManagementBrand Campaign• Email Marketing • Influencer Marketing • Search Engine Marketing • OOH/DOOH• Social Media Ads• Native Ads• Metaverse Ads• Programmatic AdsClients: • CIMB Niaga – Brand Blueprint• Samsung Corporate Citizenship – BrandBook, Comm, Interior• Grohe Indonesia – Marketing Collaterals• DasGluck (wheelbarrow) – 360• Taspen Life – MotionGraphics• RePort (Research Agency) – UI/UX• Kemdikbud (Belanja Cipta Nusantara & Belanja Cipta Maluku) – BrandBook• Indonesia Adventure Festival – Identity• Jelajah TanaHumba – Identity, Event Collaterals• Xplr ALOR – Identity, Event Collaterals• EKAsystem (Insurance Agency) – Identity, UI/UX• Mikro Capital Indonesia – UI/UX• Mitra Mandiri Informatika – Video Profile• Mitra Mandiri Informatika (Procurite) – MotionGraphics• Radjadin NewYork – Product• Greenhope – Brand Blueprint, Branding Workshop• Telkom Metra – Digital Brand Audit

As a practitioner lecturer, I bridge academic theories and real-world applications in communication science for students across several colleges. My teaching approach emphasizes practical insights and hands-on experiences to prepare students for industry challenges.The subject for DKV at Politeknik SSR, Bogor:• Forms & Color Theory• Design Thinking• Visual Communication Culture• Advertising Design• Packaging DesignThe subject for Advertising at Polimedia (Politeknik Negeri Media Kreatif), Jakarta:• Web Design• Consumer Behavior• Content & Social Media Management• Integrated Marketing CommunicationsThe subject for Communication Science at UNESA (Universitas Negeri Surabaya):• Branding

Driving business growth for SMEs across Jakarta, Batam, Singapore, and Sydney by delivering strategic digital marketing consultation. As a business accelerator, I empower clients to maximize their market reach, optimize digital channels, and elevate their competitive positioning through targeted and results-driven digital strategies.Digital solutions scope of work:Digital Strategy• Performance Analysis• Market Research• Strategic Planning• Communication RoadmapDigital Touchpoints• Website• Mobile App• E-commerce• MetaverseDigital Content• Imagery• Copy• Audio• Videography• NFTDigital Activation• SEO• Microsite• Content Marketing• Email MarketingDigital Campaign• SEM• Display Ads• Native Ads• Programmatic Ads• KOL & BuzzersClients:• (SG) Zenith Arc, Interior Design Firm – 360• (SG) Mondrian Arc, Interior Design Firm – 360• (SG) ZOZ, Automobile Workshop – 360• (SG) Xclusive, Building Contractor – 360• (SG) KAIA, Architecture Firm – UI/UX• (SG) Zhang Liang Malatang, F&B – SMM• (SG) Zheng Nan Qi Bai, F&B – SMM• (AUS) ThaiRiffic Sydney, F&B – Brand Blueprint• (ID) Dayyan, HealthTech – Brand Blueprint• (ID) Yayasan Lupus Indonesia – UI/UX• (ID) Epson – Video Production• (ID) VIVO – Storyboard & Art Direction• (ID) EkamasMandiri Group, Property – Brand Blueprint, UI/UX• (ID) Ocean Global Prima, Marine Logistics – Identity• (ID) Permata Valley, Batam Real Estate – SMM, UI/UX• (ID) Evopack, Bio Plastic – UI/UX

Overseeing operational excellence in delivering end-to-end creative services for both national and multinational corporations in Indonesia, ensuring seamless execution and alignment with each client's unique brand objectives and market demands.Clients:• Bayer Indonesia – CorComm, CSR, CropScience, Women's Health• Honeywell Indonesia – CorComm, CSR• Grohe Indonesia – Marketing Collaterals• BMW Indonesia – Marketing Collaterals• Mondeléz Indonesia – POSM• LRT Jakarta – Marketing Collaterals• RePort (Research Agency) – Logo• Mitra Mandiri Informatika (Promise) – MotionGraphics, UI/UX

Led a multidisciplinary creative team at Cheil Worldwide, including 2D and 3D designers, a copywriter, and an art director, to deliver high-impact, innovative campaigns, and brand experiences for Samsung Indonesia, ensuring alignment with brand objectives and market expectations.Clients:Samsung Indonesia• CE Retail – Samsung Super Store and Regular Stores• CE Marcom – TV, Audio System, and Home Appliances• IM Retail – Samsung Experience Store, Shop In-shop, and Partner Plaza• mySamsung – Service Center, Booth, Kiosk, and communication• Citizenship – Smart Library, Smart Learning Class, Tech Institute

Representing the agency as a consumer brand expert specializing in FMCG, I design impactful packaging that aligns with market trends and consumer preferences, creating a brand visual system that strengthens brand appeal and recognition within highly competitive categories.Clients:• Orang Tua Group (Formula, Formula Charcoal, Tango Fusion, Tango Long) – Packaging Design• Tiga Pilar Sejahtera Food (Mie KremezZ) – Packaging Design• Nutricia (Bebelac) – Packaging Design• Danone Waters (Vit Levité) – Packaging Design

Leading creative direction to develop packaging, brand identities, and comprehensive brand guidelines across diverse industries, ensuring cohesive and impactful visual storytelling that aligns with each brand's unique vision and market positioning.Clients:• Bank Mandiri – Brand Health Check• Orang Tua Group – Packaging (KayaKing, MOR, Tango, Oops)• Kalbe Nutritional – BrandBook (KALCare, Prenagen, Lovamil, Diabetasol, Zee), Packaging (Woods)• Surya Internusa Group – Signage & Wayfinding (Gran Meliã Hotel), BrandBook (BATIQA Hotels)• Gunung Subur – Packaging (Teh Kepala Djenggot) • Sinar Galaxy Group – Marketing Collaterals (Galaxy Mall) • American Pillo – BrandBook

Job Objectives: • Monitoring brand compliance in all regional communication • Advising design & production referring to Corporate Identity • Accommodate all communication material needed for each Department• Collaborate with the designer to accomplish designs for print & digital media • Assuring the delivery of quality print material according to BMW AG standard • Organized all communication assets for the scheduled campaign • Supervise & maintain the network with vendors

A fusion concept between social media and mapping system

Developing LiLO – Indonesia's online game & community

Founder of Kabin Studio, a Creative Boutique specializing in creating corporate identities & marketing collaterals.Clients:• PTPN III• PTPN IV• PTPN VIII• Bank Mandiri – PKBL• Larsenship Corporation• Bumi MILS Indonesia• Delnata Holding• Fossil• Sekolah Pelita Harapan• Bina Nusantara High• SMA Al-Azhar Kemang Pratama• SMA Al-Azhar BSD• SMA Al-Azhar Pusat• SMA Lab School Kebayoran• SMP Santa Ursula• SMAK 5• Puteri Santa Ursula Marching Brass• Department of Foreign Affairs Republic of Indonesia• Ministry of Industry Republic of Indonesia

Clients:• Unilever – Sunclin• RCTI• Ondeo D'gremont